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indiroute.co Website Audit Report
indiroute.co scored 88 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A high-octane logistics engine leaking oil at the authentication checkpoint.”
This parcel forwarding operation moves at lightning speed until it hits a brick wall of broken backend requests. It promises global reach while quietly failing its own digital intake forms.
https://indiroute.co/
TECHNICAL SUMMARY
The performance score hits an elite 95 with an LCP of 2.5 s and total byte weight of 317 KiB, but a critical console error on /api/auth/me throws a 401 status code and breaks asset loading. Fixing the broken auth fetch path is the top priority to prevent user sessions from silently flatlining.
Where It Burns
6 categoriesWebsite Audit Findings for indiroute.co
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
9701 PERFORMANCEPerformance Score 957202 SEOSEO Score 927603 DESIGNFont Families 169804 COPYWord Count 1013Free05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
3 of 6 issues visible97
Performance Score95LCP2.5 sTotal Byte Weight317 KiBTotal Blocking Time20 ms
- 🔥Your total byte weight is 317 KiB, which is lighter than a single shipping label, yet unused JavaScript still demands 62 KiB in potential savings.
💀
Blazing fast asset delivery let down by minor JavaScript bloat.
- →Compress hero images and switch to WebP/AVIF format.LCP: 2.5 sImpact: highEffort: medium
Why this matters
Your LCP of 2.5 s indicates hero assets are dragging down initial paint times.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
3 of 6 issues visible72
SEO Score92robots.txt errors1Canonical Statusmissing
- 🔥Your robots.txt audit found 1 error and hasRobotsTxt is false, meaning search engines are navigating your international shipping lanes completely blindfolded.
💀
Search engine visibility is grounded due to missing crawlers and orphan URLs.
- →Add a self-referencing canonical tag to declare the preferred URL for this page.Canonical: missingImpact: highEffort: low
Why this matters
A missing canonical tag invites search engines to index duplicate URL variants.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
3 of 6 issues visible76
Font Families16Image Count4Heading Skips1
- 🔥You deployed 16 font families, which is more typefaces than a major metropolitan shipping port has cargo manifests.
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Typography and structure are suffering from severe identity multiplication.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 4Impact: mediumEffort: medium
Why this matters
Only 4 images are present, leaving major content sections visually barren.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
3 of 6 issues visible98
Word Count1013Sentence Count82H1 Count1
- 🔥Your total word count sits at 1013 words across 82 sentences, averaging roughly 12 words per sentence like a neatly stacked pallet of parcels.
💀
Copywriting is clean and legible, but social preview metadata needs alignment.
- →Tighten the headline to state your value in one sentence.H1 Count: 1Impact: mediumEffort: low
Why this matters
Your single H1 element is your primary hook and must articulate international shipping benefits instantly.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
FREE UNLOCKFull analysis locked
Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
FREE UNLOCKFull analysis locked
Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
indiroute.co Audit Summary
The performance score hits an elite 95 with an LCP of 2.5 s and total byte weight of 317 KiB, but a critical console error on /api/auth/me throws a 401 status code and breaks asset loading. Fixing the broken auth fetch path is the top priority to prevent user sessions from silently flatlining.
Based on the category scores in this report, Copy is the strongest area while SEO has the most room for improvement.
How SavageAudit Evaluated indiroute.co
SavageAudit evaluated the public website at https://indiroute.co/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on August 3, 2026.
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