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thewholetruthfoods.com Website Audit Report
thewholetruthfoods.com scored 68 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Engineered like a sports car welded to a tractor, delivering zero speed.”
Health-conscious consumers reading ingredient labels expect clean nutrition, but this protein bar storefront hands shoppers a ten-second loading screen while they wait for their snack.
https://thewholetruthfoods.com/
TECHNICAL SUMMARY
The performance engine is utterly seized, registering an abysmal 26/100 performance score driven by a catastrophic 10.9s LCP and 2,150ms TBT. Fix-first priority is deferring the 768 KiB of unused JavaScript to rescue conversion rates from terminal lag.
Where It Burns
6 categoriesWebsite Audit Findings for thewholetruthfoods.com
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
2601 PERFORMANCEPerformance Score 26/1009202 SEOSEO Score 100/1006503 DESIGNDesign Score 65/1009604 COPYCopy Score 96/100Free05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
3 of 6 issues visible26
Performance Score26/100LCP10.9 sTotal Byte Weight3,310 KiBTotal Blocking Time2,150 ms
- 🔥Your LCP of 10.9s is longer than the shelf life of fresh produce and most human attention spans.
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Your load times are so lethargic that health-conscious shoppers will abandon their clean-eating carts before the hero image even finishes rendering.
- →Compress hero images and switch to WebP/AVIF format.LCP: 10.9 sImpact: highEffort: medium
Why this matters
An LCP of 10.9s kills conversion intent instantly for transactional food e-commerce.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
3 of 6 issues visible92
SEO Score100/100Open Graph ImageMissingTwitter Card ImageMissingHeading Skipsh2->h5, h2->h6
- 🔥Your Open Graph metadata has zero images (hasOgImage is false), meaning shares on social channels look like a blank ingredient wrapper.
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You built a pristine 100 SEO score on paper, yet forgot to attach basic preview images for social sharing.
- →Add citation-ready 40-140 word answer blocks with concrete facts, definitions, proof points, or step summaries that can survive extraction without extra context.Citability: NoneImpact: mediumEffort: medium
Why this matters
Zero citability blocks limit rich answer extraction in search engines.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
3 of 6 issues visible65
Design Score65/100Font Families9Image Count108Heading Skipsh2->h5, h2->h6
- 🔥Your layout loads a staggering 9 distinct font families, turning typography into an uncoordinated tasting menu.
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Too many competing typefaces make your ingredient-conscious branding look like an accidental font graveyard.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 108Impact: mediumEffort: medium
Why this matters
Managing 108 images without strict optimization causes layout jitter and load drag.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
3 of 6 issues visible96
Copy Score96/100Word Count627Sentence Count51CTA Count3
- 🔥Your entire page content spans 627 words across 51 sentences, averaging a neat 12 words per sentence.
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Clean, punchy copy is let down by an interactive layout that refuses to let shoppers check out smoothly.
- →Tighten the headline to state your value in one sentence.H1 Count: 1Impact: mediumEffort: low
Why this matters
Maintaining a single clear H1 keeps brand positioning sharp for health seekers.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
FREE UNLOCKFull analysis locked
Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
FREE UNLOCKFull analysis locked
Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
thewholetruthfoods.com Audit Summary
The performance engine is utterly seized, registering an abysmal 26/100 performance score driven by a catastrophic 10.9s LCP and 2,150ms TBT. Fix-first priority is deferring the 768 KiB of unused JavaScript to rescue conversion rates from terminal lag.
Based on the category scores in this report, Copy is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated thewholetruthfoods.com
SavageAudit evaluated the public website at https://thewholetruthfoods.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on October 6, 2026.
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