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olysteel.com Website Audit Report
olysteel.com scored 71 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A trustworthy brand buried under avoidable clutter and self-inflicted friction.”
Olympic Steel brought the credibility, then stuffed the page with enough clutter to make a metal yard feel minimalist. The copy sounds confident, but the site keeps tripping over itself like it’s trying to win trust while actively sabotaging the performance reel.
https://www.olysteel.com/
TECHNICAL SUMMARY
The good news: crawlability, canonical setup, and basic metadata are in place, so the site isn’t lost in the woods. The problem is execution—Largest Contentful Paint is 4.8s, Speed Index is 7.1s, Interactive drags to 11.7s, and the main thread spends 5.9s doing busywork while 406 KiB of JavaScript and 60 KiB of CSS sit around like unpaid interns. On top of that, 29 images are missing alt text, there are 0 JSON-LD blocks, and the document title includes the junk phrase "close carousel," which is a very brave choice for a company asking to be trusted.
Where It Burns
6 categoriesWebsite Audit Findings for olysteel.com
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
6701 PERFORMANCELCP 4.8s7202 SEOStructured data blocks 06403 DESIGNImage count 298604 COPYWord count 9046005 UXConsole errors 27706 CONVERSIONCTAs 4
01
PERFORMANCE AUDIT
67
LCP4.8sSpeed Index7.1sMain-thread work5.9sUnused JavaScript406 KiB
- 🔥Your Largest Contentful Paint is 4.8s, which is less "industrial leader" and more "please keep waiting."
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The page is doing heavy lifting so late that the audience already left the showroom.
- →Defer non-critical scripts and split the 406 KiB of unused JavaScript into route-level bundles.
- →Remove or inline the 60 KiB of unused CSS, then purge dead selectors from the stylesheet.
- →Optimize the hero media and prefetch critical assets so the 4.8s LCP drops under 2.5s.
02
SEO AUDIT
72
Structured data blocks0Open Graph imagemissingTwitter imagemissingMissing image alts29
- 🔥Zero JSON-LD blocks means search engines get the page like a movie with no subtitles and no context.
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Search can find the page, but the page keeps forgetting to explain itself.
- →Add Organization and WebSite JSON-LD, then validate it in Rich Results Test.
- →Create OG and Twitter images sized for social sharing so previews don’t look like blank postcards.
- →Write unique alt text for all 29 images, and remove "close carousel" from the title immediately.
03
DESIGN AUDIT
64
Image count29Missing alt attributes29Font families9Layout shifts2
- 🔥29 images and 29 missing alt attributes is visual abundance with accessibility on mute.
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The design has range, but it also has the kind of chaos that makes polish look optional.
- →Reduce the font stack to 2–3 families and standardize weights across headings and body copy.
- →Reserve dimensions for every image and animation container to eliminate the 2 layout shifts.
- →Audit the 17 animated elements and remove motion that doesn’t support the hero message.
04
COPY AUDIT
86
Word count904Sentence count35Citability blocks2Footermissing
- 🔥904 words across 35 sentences is a lot of confidence for a page that still feels like it’s introducing itself at the door.
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The messaging is strong enough to sell the brand, but the page still wanders off before the closing argument lands.
- →Tighten repetitive brand phrasing and use one primary trust statement above the fold.
- →Add a footer with contact details, locations, and secondary navigation to give the page a proper ending.
- →Convert the strongest facts in the citability blocks into scannable bullets with subheads.
05
UX AUDITUSER EXPERIENCE AUDIT
60
Console errors2Broken assets4Interactive time11.7sLong tasks13
- 🔥Two console errors from CustomWidget plus a "JSHandle@error" is the browser quietly filing a complaint.
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The interface wants to be dependable, but the browser keeps catching it in the act.
- →Fix the CustomWidget runtime error first, then retest the page with the console open.
- →Remove or repair the four broken asset requests so analytics and feature calls stop failing silently.
- →Break up the long tasks and defer non-essential work so interactive time falls below 5s.
06
CONVERSION AUDIT
77
CTAs4Links242Form count0Social proof items1
- 🔥Four CTAs across 242 links is a lot of options for a page that still has no form to actually capture intent.
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The page hints at action, then makes users hunt for the finish line.
- →Add a short lead form above the fold with name, email, and company to capture high-intent visitors.
- →Replace low-value link clutter with one primary CTA path and one secondary trust CTA.
- →Add testimonials, customer logos, or case-study proof near the main CTA and in the footer.
Audit overview
olysteel.com Audit Summary
The good news: crawlability, canonical setup, and basic metadata are in place, so the site isn’t lost in the woods. The problem is execution—Largest Contentful Paint is 4.8s, Speed Index is 7.1s, Interactive drags to 11.7s, and the main thread spends 5.9s doing busywork while 406 KiB of JavaScript and 60 KiB of CSS sit around like unpaid interns. On top of that, 29 images are missing alt text, there are 0 JSON-LD blocks, and the document title includes the junk phrase "close carousel," which is a very brave choice for a company asking to be trusted.
Based on the category scores in this report, Copy is the strongest area while User Experience has the most room for improvement.
How SavageAudit Evaluated olysteel.com
SavageAudit evaluated the public website at https://www.olysteel.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on April 2, 2026.
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