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principleroof.com Website Audit Report
principleroof.com scored 68 out of 100 in this SavageAudit website audit covering Performance and SEO. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A leaky digital roof guarantees local homeowners walk away before requesting a single quote.”
This roofing site manages to trap local homeowners in a digital thunderstorm while serving up broken asset links and missing social proof.
https://principleroof.com/
TECHNICAL SUMMARY
Operating with a Lighthouse performance score of 50 and 12 broken assets returning 404 errors, the site is buckling under unoptimized resource weight. Fixing the broken asset paths and optimizing heavy hero assets must be prioritized to protect local lead generation.
Where It Burns
6 categoriesWebsite Audit Findings for principleroof.com
SavageAudit identified 2 visible findings and recommendations across 2 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5001 PERFORMANCEPerformance Score 504602 SEOMissing Alt Tags 40Locked03 DESIGNShared previewLocked04 COPYShared previewLocked05 UXShared previewLocked06 CONVERSIONShared preview
01
PERFORMANCE AUDIT
1 of 2 issues visible50
Performance Score50
- 🔥A Lighthouse performance score of 50 means your server is taking weather delays just like a botched shingle install.
LIMITED DEPTH
Roast your own siteSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
1 of 2 issues visible46
Missing Alt Tags40SEO Score50
- 🔥With 40 missing alt tags, Google’s crawler is completely blind to your shingle options and roof repair credentials.
LIMITED DEPTH
Roast your own siteSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
LOCKEDFull analysis locked
Your layout said one thing. Your users heard another. Create a free account to reveal the full design teardown.
04
COPY AUDIT
LOCKEDFull analysis locked
Words were present. Persuasion was optional. Sign up free to see what headline and CTA fixes are hidden.
05
UX AUDITUSER EXPERIENCE AUDIT
LOCKEDFull analysis locked
Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
LOCKEDFull analysis locked
Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.