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vaely.se Website Audit Report
vaely.se scored 84 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A telecommunications comparison platform that forgets people actually want to compare mobile plans.”
Vaely sets up a meticulous Swedish mobile network comparison kitchen, only to misplace the primary ordering mechanism entirely. It's like building an immaculate restaurant where nobody can actually look at the menu.
https://www.vaely.se/
TECHNICAL SUMMARY
The performance layer is surprisingly crisp with a 2.1 s LCP and a total weight of 185 KiB, but a missing API endpoint triggering a 404 error and zero conversion buttons turn a functional marketplace into a dead end. Fixing the broken api/ai asset and planting a high-visibility lead-generation CTA should be the immediate priority to salvage actual conversion intent.
Where It Burns
6 categoriesWebsite Audit Findings for vaely.se
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
9301 PERFORMANCELCP 2.1 s9502 SEOSEO Score 1007103 DESIGNFont Families 78504 COPYWord Count 1548Free05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
93
LCP2.1 sSpeed Index6.4 sTotal Byte Weight185 KiB
- 🔥Your Speed Index drags its feet at 6.4 s, which is slower than a carrier pigeon trying to fetch PTS coverage data across all 290 Swedish municipalities.
💀
Good underlying speed metrics get completely sabotaged by unoptimized JavaScript dead weight.
- →Compress hero images and switch to WebP/AVIF format.LCP: 2.1 sImpact: highEffort: medium
Why this matters
An LCP of 2.1 s leaves room for improvement on hero asset delivery.
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Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
95
SEO Score100Redirect Chain1Missing Alt2
- 🔥You boast 103 crawler-friendly signals yet managed to leave 2 missing image alt attributes out in the cold.
💀
Virtually bulletproof technical SEO, if you ignore a couple of lonely images missing alt text.
- →Add descriptive alt text to every meaningful image.Missing Alt: 2Impact: mediumEffort: medium
Why this matters
The HTML summary indicates 2 missing image alt attributes that need descriptive text.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
71
Font Families7Image Count4Missing Alt2
- 🔥You crammed 7 different font families into 4 lonely images like an identity crisis happening in real-time.
💀
Typography choices are multiplying faster than budget mobile carriers.
- →Reduce font families from 7 to 2-3 for visual consistency.Font Families: 7Impact: mediumEffort: low
Why this matters
There are 7 different font families used on the site, creating stylistic clutter.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
85
Word Count1548Sentence Count85CTA Count0
- 🔥Your H1 text literally smashes words together with 'abonnemanget somfaktiskt', proving spellcheck walked off the job.
💀
Plenty of words about PTS coverage data, but zero buttons to actually do anything with them.
- →Tighten the headline to state your value in one sentence.H1 Count: 1Impact: mediumEffort: low
Why this matters
The H1 text contains a formatting run-on word issue that requires immediate tightening.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
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Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
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Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
vaely.se Audit Summary
The performance layer is surprisingly crisp with a 2.1 s LCP and a total weight of 185 KiB, but a missing API endpoint triggering a 404 error and zero conversion buttons turn a functional marketplace into a dead end. Fixing the broken api/ai asset and planting a high-visibility lead-generation CTA should be the immediate priority to salvage actual conversion intent.
Based on the category scores in this report, SEO is the strongest area while Design has the most room for improvement.
How SavageAudit Evaluated vaely.se
SavageAudit evaluated the public website at https://www.vaely.se/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on August 16, 2026.
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