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“This premium wooden pet door display hides behind heavy speed limits and missing snippets.”
Tomsgates crafts elegant wooden pet flaps that deserve global attention, yet visitors face an unnecessary digital obstacle course before finding them.
https://www.tomsgates.com/
TECHNICAL SUMMARY
The performance score sits at a rough 50/100 while the PageSpeed API returned a 403 error, completely obscuring critical load times. Discoverability suffers further because the 1,680-word page completely omits product schema types.
Where It Burns
6 categories5001 PERFORMANCEPerformance Score 50/1005502 SEOSEO Score 50/1009303 DESIGNFont Families 59604 COPYWord Count 1,680 wordsFree05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE
50
Performance Score50/100PageSpeed API403 error
- 🔥The performance score flatlines at 50/100, leaving visitors staring at blank screens longer than a cat deciding whether to go through its new wooden flap.
💀
Your load speed is lagging behind every pet owner's patience.
- →Add a PageSpeed API key to avoid rate limits.PageSpeed: PageSpeed API 403Impact: lowEffort: low
Why this matters
The PageSpeed API returned a 403 error during evaluation, preventing detailed performance breakdown.
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02
SEO
55
SEO Score50/100Missing Alt Images7 / 30Product Schema0
- 🔥You built a 1,680-word masterpiece yet forgot to include a single product schema type across the entire document.
💀
Your search engine visibility is missing crucial building blocks.
- →Add descriptive alt text to every meaningful image.Missing Alt: 7Impact: mediumEffort: medium
Why this matters
There are 7 images missing alternative text attributes out of 30 total images.
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03
DESIGN
93
Font Families5Missing Alt Images7
- 🔥Your layout pulls from 5 different font families including Figtree, Source Sans 3, and Material Icons like an amateur typography yard sale.
💀
Your font selection is having an identity crisis.
- →Fix missing alt text to pass accessibility audits.Missing Alt: 7Impact: mediumEffort: medium
Why this matters
There are 7 images missing alt text, which can impact accessibility and visual presentation context.
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Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY
96
Word Count1,680 wordsIdentical CTAs3
- 🔥Across 1,680 words and 88 sentences, you managed to stuff 3 distinct CTAs that all unimaginably say 'Contact'.
💀
Your vocabulary depth is impressive, but your CTA creativity is nonexistent.
- →Add a clear CTA - make the primary one stand out.CTA Count: 3Impact: mediumEffort: low
Why this matters
All 3 detected CTAs use identical text ("Contact"), which limits conversion messaging variety.
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Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX
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06
CONVERSION
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