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proylaw.com Website Audit Report
proylaw.com scored 87 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Strong fundamentals, but the presentation leaks trust like a budget spreadsheet.”
Proy Law Firm did the hard part: the site works, the content is there, and the credibility signals mostly show up on time. Then the page file wandered into the room wearing every logo it could find and called it branding.
https://www.proylaw.com/
TECHNICAL SUMMARY
Technically, the site is in decent shape: performance is solid, crawlability is intact, canonical is correct, and schema is present with no parse errors. The weak points are presentation and packaging—Open Graph and Twitter metadata are empty, the sitemap in robots.txt points to the HTTP version, and the title is bloated with logo text that makes the page look like it got audited by a copier.
Where It Burns
6 categoriesWebsite Audit Findings for proylaw.com
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
8801 PERFORMANCELCP 2.9 s9302 SEOJSON-LD blocks 16303 DESIGNH1 count 19204 COPYWord count 3089505 UXForm count 18706 CONVERSIONCTA elements 2
01
PERFORMANCE AUDIT
88
LCP2.9 sFCP2.8 sUnused JS savings61 KiBImage delivery savings414 KiBServer response190 ms
- 🔥Your Largest Contentful Paint at 2.9 s is fine until you remember the image savings are 414 KiB—so the hero is arriving with luggage.
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Fast enough to pass, inefficient enough to feel like the site is balancing the books with loose change.
- →Compress and resize the hero image, then serve next-gen formats so you can reclaim the 414 KiB in image savings.
- →Remove or defer the 61 KiB of unused JavaScript and split noncritical scripts so first paint stops paying for code it never invited.
- →Preload the main above-the-fold image and keep critical CSS inline so the 2.9 s LCP stops acting like a tax return delay.
02
SEO AUDIT
93
JSON-LD blocks1Parse errors0OG/Twitter fieldsemptyrobots sitemap URLHTTP instead of HTTPS
- 🔥Your schema is doing the work with 1 JSON-LD block and 0 parse errors, but the social previews are blank like a lawyer’s calendar in August.
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Crawlable, indexable, and still somehow forgetting how to look appealing when shared.
- →Add unique Open Graph and Twitter metadata, including a 1200×630 preview image and a 60–90 character share title.
- →Update the sitemap reference in robots.txt to the HTTPS URL and verify the sitemap itself is submitted in Search Console.
- →Keep the existing JSON-LD, then add breadcrumb schema if the site structure expands beyond the current single-page handshake.
03
DESIGN AUDIT
63
H1 count1H2/H3 count0Title length143 charactersFont families7
- 🔥A single H1 and zero H2s or H3s gives the page the structural confidence of a memo written on a napkin.
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The layout is technically standing, but the hierarchy is filing for emotional support.
- →Rebuild the heading structure with one H1, then H2 sections for services, process, and contact so the page stops reading like a flat affidavit.
- →Shorten the title to under 60 characters for the primary page title and move logo text out of the title tag entirely.
- →Reduce the font stack to one body font and one heading font so the design stops looking like a committee meeting in CSS.
04
COPY AUDIT
92
Word count308Sentence count20Social proof items0Meta descriptionpresent
- 🔥308 words across 20 sentences is concise, but the title still manages to smuggle in logo text like it’s trying to invoice the browser.
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The copy knows what the firm does, but it’s still missing the receipts that make people believe it.
- →Add 2–3 client trust signals such as testimonials, bar admissions, case-type outcomes, or review snippets near the main value proposition.
- →Rewrite the homepage intro to lead with who you help, what problem you solve, and why Maryland and Pennsylvania visitors should care now.
- →Trim any brand/logo text out of the title so the core service message gets the full first impression instead of sharing the stage with décor.
05
UX AUDITUSER EXPERIENCE AUDIT
95
Form count1Inputs6Required inputs3CTA count2Broken assets1
- 🔥The page has 1 form with 6 inputs and 3 required fields, which is manageable, but the experience still depends on users wanting to do the paperwork.
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Usable, but the interaction layer has just enough friction to make intent do extra labor.
- →Turn the Contact CTA into a high-contrast button with a clear action label like 'Schedule a Consultation' and place it above the fold.
- →Fix the aborted Google Analytics request or remove the tag entirely so the site stops sending broken signals to its own analytics.
- →Reduce form friction by keeping only the essential fields first, then move the rest to a second step or follow-up contact flow.
06
CONVERSION AUDIT
87
CTA elements2Social proof items0Form inputs6Title dilutionlogo text appended
- 🔥You have 2 CTAs, and one of them is a Maryland Green Registry Member logo—nothing says 'convert' like a badge doing a job title's work.
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The site invites action, then keeps hiding the proof and the best path to take it.
- →Replace the logo CTA with a direct conversion button like 'Book a Call' or 'Request a Consultation' and repeat it after the service summary.
- →Add visible trust proof near every CTA: reviews, bar credentials, memberships, or outcomes relevant to estate planning and probate clients.
- →Clean the title tag so the primary offer is not diluted by appended logo text before the user even gets to the form.
Audit overview
proylaw.com Audit Summary
Technically, the site is in decent shape: performance is solid, crawlability is intact, canonical is correct, and schema is present with no parse errors. The weak points are presentation and packaging—Open Graph and Twitter metadata are empty, the sitemap in robots.txt points to the HTTP version, and the title is bloated with logo text that makes the page look like it got audited by a copier.
Based on the category scores in this report, User Experience is the strongest area while Design has the most room for improvement.
How SavageAudit Evaluated proylaw.com
SavageAudit evaluated the public website at https://www.proylaw.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on April 2, 2026.
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