maclaine.se Website Audit Report

Core delivery is excellent: FCP is 0.9 s, LCP is 1.0 s, TBT is 0 ms, and the root document lands in 10 ms, so the page moves like it has somewhere to be. The problem is presentation and monetization: design is weak, the primary CTA is effectively buried, the page has 0 CTA labels recorded, 0 forms, and only 3 social proof items, which is a strange way to ask Swedish users to trust their nettolön, pension, ISK, and bolåne decisions. Fix-first: surface one obvious primary CTA above the fold and simplify the visual hierarchy so the fast experience actually turns into tool usage and guide exploration, which is the whole revenue game for a content-media finance site.