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makehoney.com scored 67 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Beautiful agency shell, but the trust and conversion plumbing is leaking.”
Make Honey brought the pitch deck energy and forgot the airport departure board. The branding says authority; the page keeps announcing delays, broken baggage, and a missing gate agent.

The site’s strongest suit is presentation, but the numbers keep tripping the story: performance sits at 50, SEO at 48, and the page shipped with 4 broken assets plus 3 console errors. Accessibility and discoverability are taking body blows too, with 25 missing alt attributes, incomplete social preview coverage, and heading skips from h1 to h3 and h2 to h4. For a PR agency selling trust to technology brands, the homepage has plenty to say and not enough clean infrastructure to back it up.
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
Half-speed ambition with broken luggage and a departure board that keeps flashing errors.
LCP is unavailable because the PageSpeed API returned 500, so the hero asset risk is the safest known performance suspect.
TBT could not be measured, but 3 console errors and a broken Font Awesome script are strong signs that JavaScript is slowing or destabilizing the page.
The audit failed outright with a 500, which blocked detailed performance diagnostics and left the site arguing with its own measurement tool.
Technically present, socially invisible, and letting the previews do the public speaking for you.
The current title is slightly too long at 63 characters, which is enough to get clipped and awkwardly trimmed in search results.
Without an OG image, shared links lose visual context and look like they were forwarded from a document scanner.
Twitter card markup exists, but the preview image is absent, so social posts arrive looking unfinished instead of agency-grade.
A gorgeous facade with a structure that occasionally forgets how headings work.
There are 27 images, but the visual system still leans hard on structure; more intentional imagery would better support the layout.
25 missing alt attributes is not a corner case; it’s most of the image set, which makes the design less inclusive and less robust.
Viewport support exists, but responsive behavior still needs checking because the content-heavy layout is already carrying a lot.
Strong voice, too much carpet, not enough proof on the walls.
The page has one H1, so the top line has to do more heavy lifting without drifting into brand poetry overload.
With 86 sentences on the page, the copy needs more scannability or it starts reading like a press release that missed its own deadline.
Four CTAs are fine in theory, but the page needs one obvious lead horse instead of a polite committee.
The interface has plenty of options, but not enough clear paths or working parts.
The page has no nav element, so users are being asked to navigate a content maze without the obvious map.
Three console errors mean the page is already failing in ways users won’t forgive just because the branding looks nice.
Four broken assets create visible friction and directly explain why key UI behavior is wobbling.
A decent closer sabotaged by weak proof, scattered asks, and a contact path with commitment issues.
Four CTAs are present, but none is clearly dominant enough to anchor the contact decision.
The contact path exists, but it needs to be more obvious and easier to use if you want interested visitors to actually start the conversation.
One trust signal is thin for a retainer-based PR agency where credibility is the product.
The site’s strongest suit is presentation, but the numbers keep tripping the story: performance sits at 50, SEO at 48, and the page shipped with 4 broken assets plus 3 console errors. Accessibility and discoverability are taking body blows too, with 25 missing alt attributes, incomplete social preview coverage, and heading skips from h1 to h3 and h2 to h4. For a PR agency selling trust to technology brands, the homepage has plenty to say and not enough clean infrastructure to back it up.
Based on the category scores in this report, Design is the strongest area while SEO has the most room for improvement.
SavageAudit evaluated the public website at https://makehoney.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on May 28, 2026.
Compare this result with other public SavageAudit reports that received a similar overall website score.