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pornhub.com Website Audit Report
pornhub.com scored 75 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A trust-heavy homepage hiding behind legal padding and awkward friction.”
Pornhub built a homepage like a nightclub bouncer wrote the onboarding. The brand is recognizable, but the site keeps shoving legal text, duplicate actions, and a giant gate in front of the actual experience like it’s ashamed of its own first impression.
https://pornhub.com/
TECHNICAL SUMMARY
The biggest technical drag is performance and routing: the page redirects once to a different domain, LCP lands at 5.5s, interactive time stretches to 8.8s, and main-thread work hits 2.5s with 10 long tasks. SEO has decent crawlability and valid schema, but the canonical points to a different host than the requested URL, and Open Graph/Twitter metadata is basically missing in action. The HTML structure is messy too: the first heading is h3, there are 4 empty headings, a h3-to-h5 skip, 6 missing alt attributes, and 2 broken fetches adding insult to the measurement.
Where It Burns
6 categoriesWebsite Audit Findings for pornhub.com
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
7201 PERFORMANCELCP 5.5s6502 SEOSEO score 856603 DESIGNHeadings 198404 COPYWord count 2,9086405 UXButtons 8510006 CONVERSIONCTAs 7
01
PERFORMANCE AUDIT
72
LCP5.5sInteractive8.8sUnused JS savings188 KiBMain-thread work2.5s
- 🔥An LCP of 5.5s is a very bold choice for a homepage whose entire job is getting to the point.
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The page is trying to be fast while dragging a JavaScript suitcase full of regrets.
- →Defer non-critical JavaScript and split the homepage bundle so the 188 KiB of unused code stops showing up to work.
- →Inline above-the-fold CSS and preload the hero/media assets to cut the 5.5s LCP.
- →Move long tasks off the main thread with code splitting, workerized work, and delayed third-party scripts.
02
SEO AUDIT
65
SEO score85Redirects1Canonical matchmismatchOG/Twitter metadatamissing
- 🔥A canonical pointing to https://www.pornhub.org/ while the request starts at https://pornhub.com/ is duplicate-signal confusion with a tuxedo on.
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Search can find it, but sharing it and canonically understanding it both need adult supervision.
- →Make the canonical, requested URL, and preferred domain all agree on one host and keep redirects to zero from the homepage.
- →Add complete Open Graph and Twitter metadata: title, description, and a preview image under the social card requirements.
- →Add Breadcrumb schema if applicable and verify the existing 2 JSON-LD blocks keep parsing cleanly.
03
DESIGN AUDIT
66
Headings19Empty headings4Missing alt text6Font families4
- 🔥The page has 19 headings, including 4 empty ones and a h3-to-h5 skip, which is less hierarchy and more corporate improv.
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Visually it’s polished, but the structure is held together with markup and confidence.
- →Fix the heading ladder so it starts with one H1, then follows a clean H2/H3 hierarchy with no skips.
- →Remove empty headings and repurpose them as actual content or decorative elements with proper semantics.
- →Add descriptive alt text to the 6 missing images and audit the 157-image set for meaningful accessibility labels.
04
COPY AUDIT
84
Word count2,908Sentence count116CTA repeats7 labelsMeta description155 characters
- 🔥The page is carrying 2,908 words across 116 sentences, which is a lot of talking for something users came to understand in about three seconds.
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The writing is clear enough, but it leans so hard on volume and repetition that it starts sounding like legal theater.
- →Trim the homepage copy into shorter, scannable blocks and cut duplicate CTA phrasing.
- →Replace repeated CTA labels with distinct intent-based labels so each action feels deliberate.
- →Keep the meta description under 160 characters and front-load the primary keyword plus brand value.
05
UX AUDITUSER EXPERIENCE AUDIT
64
Buttons85Links550Forms3Required inputs0
- 🔥Eighty-five buttons and 550 links on one page is not navigation, it’s a stress test.
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Users aren’t guided here; they’re dropped into a dense clickable thunderdome.
- →Reduce the number of visible buttons and links on the homepage by consolidating secondary actions into grouped sections.
- →Add a real nav and footer so users have orientation instead of a hyperlink avalanche.
- →Make at least the key forms explicit with required fields, clearer labels, and fewer competing entry points.
06
CONVERSION AUDIT
100
CTAs7Social proof items3Broken fetch requests2Conversion score100
- 🔥Seven CTAs on one page means the homepage is trying to close the deal, start the trial, and answer support tickets all at once.
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Conversion is everywhere, but the page throws so many signals that the funnel starts looking like confetti.
- →Reduce CTA duplication by assigning one primary action and one secondary action above the fold.
- →Fix the 2 broken fetch requests so analytics and cookie-banner events actually fire reliably.
- →Pair the 3 social proof items with clearer proximity to the primary CTA so they support the decision instead of floating nearby like garnish.
Audit overview
pornhub.com Audit Summary
The biggest technical drag is performance and routing: the page redirects once to a different domain, LCP lands at 5.5s, interactive time stretches to 8.8s, and main-thread work hits 2.5s with 10 long tasks. SEO has decent crawlability and valid schema, but the canonical points to a different host than the requested URL, and Open Graph/Twitter metadata is basically missing in action. The HTML structure is messy too: the first heading is h3, there are 4 empty headings, a h3-to-h5 skip, 6 missing alt attributes, and 2 broken fetches adding insult to the measurement.
Based on the category scores in this report, Conversion is the strongest area while User Experience has the most room for improvement.
How SavageAudit Evaluated pornhub.com
SavageAudit evaluated the public website at https://pornhub.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on April 1, 2026.
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