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changehr.kz Website Audit Report
changehr.kz scored 63 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A recruitment site with proof hiding in the basement and the front door left unlabeled.”
Change HR brought a whole office worth of content, then forgot to make the important part obvious. It’s like a courtroom exhibit: plenty of paper, no clean witness statement, and the jury is still waiting for the actual answer.
https://changehr.kz/
TECHNICAL SUMMARY
The site’s biggest self-own is speed and interaction: LCP is 3.8 s, TBT is 1,850 ms, interactive time drags to 24.5 s, and main-thread work sits at 5.8 s. SEO is mostly healthy, but the page is leaking quality through 111 missing alt texts, 8 broken assets, no organization schema, and no AI hint file; fix the blocking JavaScript and broken assets first because that directly affects trust, lead capture, and how fast employers can actually use the page.
Where It Burns
6 categoriesWebsite Audit Findings for changehr.kz
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5801 PERFORMANCELCP 3.8 s8702 SEOTitle length 69 characters8003 DESIGNImages 1136604 COPYWord count 3,0973305 UXConsole errors 26406 CONVERSIONCTA count 0
01
PERFORMANCE AUDIT
58
LCP3.8 sTBT1,850 msInteractive24.5 sMain-thread work5.8 s
- 🔥Your LCP lands at 3.8 s, which is a long audition for a recruitment agency promising speed in vacancy closing.
💀
It loads like it’s interviewing the browser for the job.
- →Compress hero images and switch them to WebP/AVIF so the page stops dragging the first meaningful view.LCP: 3.8 sImpact: highEffort: medium
Why this matters
The largest contentful paint is slow enough to hurt first impression and lead intent, especially on a lead-generation page.
- →Defer non-critical JavaScript and cut render-blocking resources so the browser can stop doing unpaid overtime.TBT: 1,850 msImpact: highEffort: medium
Why this matters
Heavy blocking work is keeping the page from becoming usable quickly, which can cost contact submissions from impatient employers.
- →Enable CDN caching and long cache TTLs for static assets so repeat visits don’t relive the same tragedy.FCP: 1.0 sImpact: mediumEffort: low
Why this matters
The first paint is decent, but better caching helps preserve that advantage as the rest of the page loads.
02
SEO AUDIT
87
Title length69 charactersSchema parse errors0Organization schemaMissingBroken assets8
- 🔥The title is 69 characters long, which is just long enough to look thoughtful and just long enough to get clipped by the search results curtain.
💀
Technically indexable, but brand authority is still arriving without a name tag.
- →Shorten the title tag to under 60 characters so the core recruitment offer doesn’t get chopped in search.Title Length: 69 charactersImpact: mediumEffort: low
Why this matters
A clipped title weakens search clarity for employers looking for recruiting help in Kazakhstan and the UAE.
- →Add descriptive alt text to every meaningful image, starting with the 111 missing ones.Missing Alt: 111Impact: mediumEffort: medium
Why this matters
Missing alt text is an accessibility and semantic-loss problem across a page with 113 images.
- →Publish llms.txt or ai.txt with priority URLs and support paths so AI crawlers can stop guessing what matters.AI Hints: MissingImpact: mediumEffort: medium
Why this matters
There is no AI hint file, which leaves discovery and citation intent on the table.
03
DESIGN AUDIT
80
Images113Missing alt text111Font families6Buttons22
- 🔥There are 113 images and 111 missing alt texts, so the site is practically hosting a silent film festival for assistive tech.
💀
Visually competent, accessibility-wise in a witness protection program.
- →Add supporting imagery deliberately so the layout feels intentional instead of stuffed with placeholders and generic stock mood photos.Images: 113Impact: mediumEffort: medium
Why this matters
A large image count with weak visual storytelling makes the page feel busy without adding brand proof.
- →Fix missing alt text across the 111 images so the design stops excluding screen-reader users and semantically disappearing.Missing Alt: 111Impact: mediumEffort: medium
Why this matters
Accessibility is badly broken at scale, and this many missing alts is not a rounding error.
- →Reduce font families from 6 to 2–3 so the page stops dressing for six different jobs at once.Font Families: 6Impact: mediumEffort: low
Why this matters
Too many font families dilute visual consistency and make the page feel less controlled.
04
COPY AUDIT
66
Word count3,097Sentence count281CTA count0H1 count1
- 🔥The page has 3,097 words and 281 sentences, which is a lot of text to say what should have been obvious in one sharp promise.
💀
It writes like a pitch deck, then forgets to ask for the lead.
- →Tighten the headline into one sentence that states the value proposition without making employers do interpretation work.H1 Count: 1Impact: mediumEffort: low
Why this matters
A single H1 is fine, but the headline needs to do more of the selling for a recruitment agency.
- →Break long paragraphs into shorter sentences and bullets so the 3,097 words don’t read like a deposition.Avg Words/Sentence: 11Impact: lowEffort: medium
Why this matters
The page is text-heavy, and skimmability matters when employers are scanning for vacancy-closing proof.
- →Add a clear CTA because there are none right now, which is spectacularly committed to not converting.CTA Count: 0Impact: highEffort: low
Why this matters
A lead-generation page without a CTA is doing branding cosplay instead of selling contact sales.
05
UX AUDITUSER EXPERIENCE AUDIT
33
Console errors2Broken assets8Nav/FooterNo nav / FooterForm fields55
- 🔥Two console errors are enough to make the chat widget look like it showed up to court and immediately pleaded the fifth.
💀
The interface keeps tripping over its own shoelaces before users can act.
- →Fix client-side JavaScript errors so interactive elements don’t fail silently in production.JS Errors: 2Impact: highEffort: medium
Why this matters
Two visible console errors mean real interaction risk, and the broken Tawk.to integration is already proving it.
- →Repair failed asset URLs and deployment paths so scripts, images, and stylesheets actually arrive at the scene.Broken Assets: 8Impact: highEffort: medium
Why this matters
Broken assets are user-facing failures, not dev trivia, and they directly erode trust.
- →Reduce the form to essentials because 55 inputs is a full interrogation, not a contact path.Form Fields: 55Impact: mediumEffort: medium
Why this matters
A long form makes lead capture feel expensive before the user even decides to enquire.
06
CONVERSION AUDIT
64
CTA count0Forms3Inputs55Social proof4
- 🔥CTA count is 0, which is a bold strategy for a lead-generation agency whose whole business is getting people to call.
💀
It wants leads, but it forgot the button, the proof, and the easy path.
- →Add a primary CTA above the fold that matches the core offer and tells employers exactly what happens next.CTA Count: 0Impact: highEffort: low
Why this matters
No primary CTA means no clean path from interest to contact sales.
- →Keep the contact path visible and low-friction through a form, chat, or email that doesn’t require a tour guide.Contact Path: PresentImpact: lowEffort: medium
Why this matters
The page technically has contact options, but they need to be easier to reach and understand.
- →Move the 4 pieces of social proof closer to the CTA so the page stops asking for trust in a vacuum.Social Proof: 4Impact: mediumEffort: low
Why this matters
A recruitment agency sells credibility, and the current proof is too far from the decision point.
Audit overview
changehr.kz Audit Summary
The site’s biggest self-own is speed and interaction: LCP is 3.8 s, TBT is 1,850 ms, interactive time drags to 24.5 s, and main-thread work sits at 5.8 s. SEO is mostly healthy, but the page is leaking quality through 111 missing alt texts, 8 broken assets, no organization schema, and no AI hint file; fix the blocking JavaScript and broken assets first because that directly affects trust, lead capture, and how fast employers can actually use the page.
Based on the category scores in this report, SEO is the strongest area while User Experience has the most room for improvement.
How SavageAudit Evaluated changehr.kz
SavageAudit evaluated the public website at https://changehr.kz/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on July 1, 2026.
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