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shuswaplistings.ca Website Audit Report
shuswaplistings.ca scored 84 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“An invisible showcase of missing curb appeal and ghost real estate listings.”
This digital storefront for local real estate plays hide-and-seek with its own properties by featuring a complete desert of images. Visitors hunting for a home are greeted by a bleak void instead of welcoming neighborhood galleries.
https://shuswaplistings.ca/
TECHNICAL SUMMARY
The site boasts lightning-fast metrics like an FCP of 0.9 s and total byte weight of 285 KiB, but squanders this speed on broken assets and zero visual inventory. With an image count of 0 and a 404 fetch error on property scripts, the immediate fix is repairing asset routing and adding high-impact listing photos to protect buyer trust and lead capture.
Where It Burns
6 categoriesWebsite Audit Findings for shuswaplistings.ca
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
9801 PERFORMANCEFCP 0.9 s8602 SEOMeta Robots index, follow5903 DESIGNImages 08404 COPYWord Count 251 wordsFree05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
3 of 4 issues visible98
FCP0.9 sTBT70 msTotal Byte Weight285 KiB
- 🔥Your TBT of 70 ms is pristine, yet unminified or unused JavaScript files are still hoarding 50 KiB of payload capacity.
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Blazing fast infrastructure delivering an absolute emptiness of visual inventory.
- →Compress hero images and switch to WebP/AVIF format.LCP: 0.9 sImpact: highEffort: medium
Why this matters
Even with an LCP of 0.9 s, optimizing image formats ensures future visual assets load without hitting performance snags.
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02
SEO AUDIT
3 of 4 issues visible86
Meta Robotsindex, followOpen Graph ImageMissing
- 🔥Your title tag clocks in at 64 characters, which is longer than some listing descriptions.
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Search engines get a polished metadata handshake, while social media platforms get a blank stare.
- →Add an og:image meta tag for a polished appearance when shared on social media.Open Graph Image: MissingImpact: mediumEffort: low
Why this matters
Without an og:image tag, shared links lack visual previews and fail to attract prospective home buyers on social platforms.
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03
DESIGN AUDIT
3 of 4 issues visible59
Images0Heading Count8
- 🔥Your total image count is literally 0, turning a real estate website into a text-only manifesto.
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Selling million-dollar lake views with zero pictures is a bold strategy that relies entirely on buyer imagination.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 0Impact: highEffort: medium
Why this matters
An image count of 0 on a real estate portal destroys curb appeal and buyer confidence.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
3 of 4 issues visible84
Word Count251 wordsSentence Count12 sentences
- 🔥Your entire value proposition rests on a sparse word count of just 251 words.
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Minimalist copywriting that leaves prospective buyers guessing about local market expertise.
- →Tighten the headline to state your value in one sentence.H1 Count: 1Impact: mediumEffort: low
Why this matters
With only 251 words on the page, the single H1 must work harder to immediately establish local real estate authority.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
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06
CONVERSION AUDIT
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Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
shuswaplistings.ca Audit Summary
The site boasts lightning-fast metrics like an FCP of 0.9 s and total byte weight of 285 KiB, but squanders this speed on broken assets and zero visual inventory. With an image count of 0 and a 404 fetch error on property scripts, the immediate fix is repairing asset routing and adding high-impact listing photos to protect buyer trust and lead capture.
Based on the category scores in this report, Performance is the strongest area while Design has the most room for improvement.
How SavageAudit Evaluated shuswaplistings.ca
SavageAudit evaluated the public website at https://shuswaplistings.ca/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on November 11, 2026.
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