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palmonas.com Website Audit Report
palmonas.com scored 49 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Pretty jewelry, messy execution, and the checkout is getting body-slammed.”
Palmonas dressed the homepage like a premium brand, then let the rest of the experience wander in wearing mismatched shoes. The product sparkle is there, but the site keeps tripping over its own feet like it’s auditioning for a slapstick sports blooper reel.
https://palmonas.com/
TECHNICAL SUMMARY
The homepage has some solid fundamentals — canonical is correct, robots are present, and the SEO score is respectable — but the experience is sabotaged by speed and front-end bloat. LCP is 19.9s, interactive is 38.2s, TBT is 1,930ms, and main-thread work hits 20.0s, while total byte weight balloons to 13,191 KiB with 903 KiB of unused JavaScript and 1,730 KiB of image savings on the table. That’s not a jewelry storefront loading; that’s a slow-motion reveal with the audience already leaving.
Where It Burns
6 categoriesWebsite Audit Findings for palmonas.com
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
2601 PERFORMANCELCP 19.9s7802 SEOSEO Score 85/1004703 DESIGNHeadings 1296404 COPYWord Count 5,7133305 UXConsole Errors 106406 CONVERSIONCTA Count 32
01
PERFORMANCE AUDIT
26
LCP19.9sInteractive38.2sTBT1,930msTotal Byte Weight13,191 KiB
- 🔥Your LCP of 19.9s is so late it missed the opening ceremony and halftime show.
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This site loads like it’s carrying the whole mall on its back.
- →Compress and convert the 223 images to next-gen formats, then lazy-load anything below the first screen.
- →Remove the 903 KiB of unused JavaScript and 87 KiB of duplicated JavaScript, then defer non-critical bundles.
- →Inline critical CSS, fix render-blocking resources, and cut bootup time from 6.0s by splitting heavy scripts into smaller chunks.
02
SEO AUDIT
78
SEO Score85/100Crawlable Anchors0Schema Parse Errors0Skipped Heading Transitions3
- 🔥The title ends with 'Shop NowFill 1Fill 1', which is a bizarre little typo parade for a luxury-adjacent brand.
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The SEO foundations are mostly there, but the page still behaves like it was written by a robot with one eye closed.
- →Clean the title to remove the duplicated 'Fill 1Fill 1' text and keep the primary keyword front-loaded.
- →Add crawlable text links to key collections and featured products so search bots can actually navigate the site.
- →Add Product, Breadcrumb, and Review JSON-LD to strengthen rich-result context and product eligibility.
03
DESIGN AUDIT
47
Headings129Empty Headings3Missing Alt Text31Font Families14
- 🔥There are 129 headings on one page, and 3 of them are empty — the layout is basically shouting into the void.
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The visual polish is fighting a losing battle against clutter, inconsistency, and a layout that won’t sit still.
- →Reduce font families to 2-3 and define a strict type scale for headings, body, and buttons.
- →Fix the 31 missing alt attributes and add descriptive alt text to product imagery for accessibility and clarity.
- →Audit spacing and image sizing to eliminate the 3 layout shifts and prevent content from bouncing around.
04
COPY AUDIT
64
Word Count5,713Sentence Count361CTA Count32Repeated CTA TextBuy 1 Get 1
- 🔥The title is 78 characters of brand confidence followed by 'Fill 1Fill 1', which is copywriting with a loose grip on reality.
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The copy has plenty to say, but it keeps saying it in the loudest, least elegant way possible.
- →Rewrite the homepage hero copy to one clear value proposition and one supporting sentence, not a wall of persuasion.
- →Replace repetitive CTA labels with action-specific language like 'Shop Chains', 'View Bestsellers', and 'Explore New Arrivals'.
- →Edit the title and meta copy to remove duplicated text and tighten the brand message for cleaner SERP presentation.
05
UX AUDITUSER EXPERIENCE AUDIT
33
Console Errors10Broken Assets6Links588Buttons50
- 🔥The page throws 10 console errors and 6 broken assets at users like that’s a feature, not a problem.
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The experience is cluttered, noisy, and intermittently broken — not exactly a confidence-builder.
- →Fix the 404 variant script, the DNS failures, and the MIME-type stylesheet issue before adding any more features.
- →Remove or delay third-party scripts that are generating errors, then retest the cart and side-cart flows end to end.
- →Trim the number of competing navigation elements and keep the primary shopping path visible without the homepage turning into a control panel.
06
CONVERSION AUDIT
64
CTA Count32Missing Alt Text31Social Proof Count4Form Count6
- 🔥The primary CTA is buried while the pincode modal dominates the hero, so the first impression is logistics before luxury.
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The page has offers, but the buying journey is buried under distractions and weak visual hierarchy.
- →Promote one primary CTA above the fold and make the secondary actions visually quieter.
- →Move the pincode modal out of the hero spotlight so product discovery gets the first possession of the ball.
- →Add trust signals near the first CTA — reviews, guarantees, shipping details, and returns — to reduce hesitation before checkout.
Audit overview
palmonas.com Audit Summary
The homepage has some solid fundamentals — canonical is correct, robots are present, and the SEO score is respectable — but the experience is sabotaged by speed and front-end bloat. LCP is 19.9s, interactive is 38.2s, TBT is 1,930ms, and main-thread work hits 20.0s, while total byte weight balloons to 13,191 KiB with 903 KiB of unused JavaScript and 1,730 KiB of image savings on the table. That’s not a jewelry storefront loading; that’s a slow-motion reveal with the audience already leaving.
Based on the category scores in this report, SEO is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated palmonas.com
SavageAudit evaluated the public website at https://palmonas.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on May 22, 2026.
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