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spreadshirt.com Website Audit Report
spreadshirt.com scored 85 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Looks premium until the opening whistle, then the site trips over its own cleats.”
Spreadshirt shows up in a clean kit and still manages to get bodied by its own welcome mat. The hero is trying to sell attitude while a cookie wall and a distracted layout keep stealing the ball.
https://spreadshirt.com/
TECHNICAL SUMMARY
The fundamentals are decent, but the experience keeps losing momentum where it matters. Performance is dragged by a 5.7s LCP, 6.6s interactive time, and a 15,011 KiB page weight, while the homepage also ships with 35 missing alt attributes, 0 JSON-LD items, and a redirect that burns 780 ms before the match even starts. The good news: SEO signals are mostly intact; the bad news: the page is doing too much, too late, and occasionally arguing with itself.
Where It Burns
6 categoriesWebsite Audit Findings for spreadshirt.com
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
6901 PERFORMANCELCP 5.7s8002 SEOSEO score 92/1008703 DESIGNCLS 0.1239804 COPYWord count 9768205 UXConsole errors 110006 CONVERSIONCTA count 9
01
PERFORMANCE AUDIT
69
LCP5.7sInteractive6.6sTotal page weight15,011 KiBCache savings opportunity13,958 KiB
- 🔥Your 5.7 s LCP is warming up longer than a striker being subbed on in stoppage time.
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Big page, late paint, and an LCP that keeps the home crowd waiting for kickoff.
- →Compress and lazy-load the hero and secondary images, then target the 390 KiB image-delivery savings first.
- →Inline critical CSS, defer nonessential scripts, and cut the 770 ms of render-blocking work before anything else.
- →Trim cached, duplicate, and legacy assets to claw back the 63 KiB unused JavaScript and the 8 KiB legacy JavaScript waste.
02
SEO AUDIT
80
SEO score92/100JSON-LD items0Redirects1Missing alt attributes35
- 🔥You have 0 JSON-LD items, so rich results are getting dressed for the match and never leaving the tunnel.
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The SEO foundation is playable, but the site keeps handing search engines a slightly confused playbook.
- →Add Organization, WebSite, BreadcrumbList, and Product JSON-LD to unlock richer search previews.
- →Eliminate the homepage redirect by making the canonical preferred host the first response for the root URL.
- →Write descriptive alt text for all 35 missing images, starting with product and hero visuals.
03
DESIGN AUDIT
87
CLS0.123Layout shifts2Heading structureH3 firstAnimated elements2
- 🔥The layout looks polished, but 2 layout shifts and a 0.123 CLS are still enough to make the page wobble like a halftime TV stand.
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Good styling, shaky stagecraft: the visuals are competent, but the page still moves like it forgot to stretch.
- →Reserve space for hero assets, cookie UI, and banners so the 2 layout shifts stop nudging content around.
- →Move the first visible heading to H1 and restructure the section order so content lands in a logical hierarchy.
- →Brighten or overlay-tune the hero background so the headline and primary CTA stop fighting the dark field for visibility.
04
COPY AUDIT
98
Word count976Sentence count74Title length48 charsMeta description length134 chars
- 🔥The homepage delivers 976 words across 74 sentences, which is more marathon than montage for a first impression.
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The writing is clear and plentiful, but the homepage is talking like it’s paid by the word.
- →Cut duplicate CTA phrases and keep one primary action per section so the page stops echoing itself.
- →Shorten long paragraphs into scan-friendly blocks with tighter subheads and fewer repeated benefits.
- →Keep the title and meta description, but align the hero copy more tightly to the spring-style and club-attitude positioning.
05
UX AUDITUSER EXPERIENCE AUDIT
82
Console errors1Nav elementmissingForms2Required inputs0
- 🔥A single console error — 'Cannot read properties of (reading href)' — is a very modern way to break confidence.
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The interface is usable, but it keeps leaving small UX potholes right where users step first.
- →Fix the href error and re-test the first interaction path so the page stops tripping on load.
- →Add a semantic nav element with clear top-level categories and persistent access to the main shopping paths.
- →Mark the highest-friction form fields as required and add inline guidance so users know what must be completed.
06
CONVERSION AUDIT
100
CTA count9Button count16Link count96Social proof elements2
- 🔥You’ve got 16 buttons and 9 CTAs, but repeated 'Start Selling' and newsletter prompts make the offer feel like a chant, not a plan.
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Plenty of calls to act, not enough proof to make the action feel inevitable.
- →Reduce CTA duplication and make each section have one primary action and one secondary fallback.
- →Add stronger trust blocks near the hero and conversion points, such as review counts, creator stats, or fulfillment assurances.
- →Rework the link-heavy sections so browsing support doesn’t compete with the main conversion path.
Audit overview
spreadshirt.com Audit Summary
The fundamentals are decent, but the experience keeps losing momentum where it matters. Performance is dragged by a 5.7s LCP, 6.6s interactive time, and a 15,011 KiB page weight, while the homepage also ships with 35 missing alt attributes, 0 JSON-LD items, and a redirect that burns 780 ms before the match even starts. The good news: SEO signals are mostly intact; the bad news: the page is doing too much, too late, and occasionally arguing with itself.
Based on the category scores in this report, Conversion is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated spreadshirt.com
SavageAudit evaluated the public website at https://spreadshirt.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on April 1, 2026.
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