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dulux.co.uk Website Audit Report
dulux.co.uk scored 54 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“An agonizingly sluggish colour catalog that tests customer patience before picking a shade.”
Visiting the homepage feels like mission control during an emergency countdown, locking visitors behind broken image feeds and glacial load sequences. Trying to browse paint shades on this platform requires the endurance of a patience monk.
https://www.dulux.co.uk/
TECHNICAL SUMMARY
Performance is completely crippled by a 25.5s LCP and 2,540 ms of total blocking time across 20 long tasks, while broken Instagram assets trigger six console errors. Prioritize deferring non-critical scripts and fixing the CDN resource failures immediately to recover lost conversion intent.
Where It Burns
6 categoriesWebsite Audit Findings for dulux.co.uk
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
1801 PERFORMANCELCP 25.5 s7202 SEOCanonical Match Mismatch6303 DESIGNFont Families 99104 COPYWord Count 2,447 wordsFree05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
3 of 4 issues visible18
LCP25.5 sTBT2,540 msPage Weight4,737 KiB
- 🔥A 25.5s Largest Contentful Paint means your customers could paint an entire accent wall by hand before the hero image renders.
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Your page weight of 4,737 KiB and 25.5s LCP turn basic colour browsing into an endurance trial.
- →Compress hero images and switch to WebP/AVIF format.LCP: 25.5 sImpact: highEffort: medium
Why this matters
The extreme LCP of 25.5 s directly harms user patience and bounce rates.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
3 of 4 issues visible72
Canonical MatchMismatchMissing Alt13 imagesSEO Score85/100
- 🔥A canonical URL pointing to https://www.dulux.co.uk/en while visitors land on https://www.dulux.co.uk/ is a classic duplicate-signal identity crisis.
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Mismatched canonical tags and 13 missing alt attributes undermine your organic discoverability.
- →Update the canonical tag so it matches the final preferred version of this page.Canonical: https://www.dulux.co.uk/enImpact: highEffort: low
Why this matters
The canonical URL https://www.dulux.co.uk/en does not match the requested URL.
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Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
3 of 4 issues visible63
Font Families9Empty Headings4Design Score63/100
- 🔥Spreading 9 different font families across the layout turns your typography stylesheet into an identity-confused yard sale.
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Juggling 9 font families and empty headings leaves the layout structure hanging by a thread.
- →Reduce font families from 9 to 2-3 for visual consistency.Font Families: 9Impact: mediumEffort: low
Why this matters
Having 9 distinct font families introduces unnecessary payload bloat and styling friction.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
3 of 4 issues visible91
Word Count2,447 wordsSentence Count111 sentencesCTA Count7 CTAs
- 🔥Distributing 2,447 words across 111 sentences gives you an average of 22 words per sentence, dragging readers through thick prose.
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Dense copy blocks with 22 words per sentence test reader attention spans unnecessarily.
- →Break long paragraphs into skimmable bullets and shorter sentences.Avg Words/Sentence: 22Impact: lowEffort: medium
Why this matters
The average of 22 words per sentence creates heavy reading friction for visitors.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
FREE UNLOCKFull analysis locked
Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
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Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
dulux.co.uk Audit Summary
Performance is completely crippled by a 25.5s LCP and 2,540 ms of total blocking time across 20 long tasks, while broken Instagram assets trigger six console errors. Prioritize deferring non-critical scripts and fixing the CDN resource failures immediately to recover lost conversion intent.
Based on the category scores in this report, Copy is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated dulux.co.uk
SavageAudit evaluated the public website at https://www.dulux.co.uk/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on October 8, 2026.
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