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zutilo.com Website Audit Report
zutilo.com scored 85 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Strong storefront, but the back kitchen is on fire.”
Zutilo looks like it got dressed up for market day and then forgot the produce in the back room. The storefront is polished enough to fool you for a second, but the moment you poke around, the wires, wrappers, and weird little glitches start falling out of the cabinets.
https://zutilo.com/
TECHNICAL SUMMARY
The good news: SEO is basically a gold star, with a strong score, proper crawlability, canonical setup, robots access, and clean structured data across four JSON-LD blocks. The bad news: performance and UX are where the kitchen disaster starts — largest contentful paint lands at 6.0s, interactive time drags to 10.0s, and there are 11 broken assets plus 2 console errors, including a React error and a 401 from the auth endpoint. You’re shipping 1,630 KiB with 327 KiB of unused JavaScript hanging around like a guest who never leaves, and the page also takes a redirect detour from the root URL to /en before it even starts being useful.
Where It Burns
6 categoriesWebsite Audit Findings for zutilo.com
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
7201 PERFORMANCELCP 6.0s9502 SEOSEO Score 1008003 DESIGNTotal Headings 709804 COPYWord Count 1,4206705 UXFCP 1.8s9606 CONVERSIONCTA Count 3
01
PERFORMANCE AUDIT
72
LCP6.0sInteractive Time10.0sUnused JavaScript327 KiBTotal Byte Weight1,630 KiB
- 🔥Your largest contentful paint hits 6.0s, which is long enough to regret the click and consider lunch.
💀
Fast enough to load, slow enough to test everyone’s patience.
- →Split the homepage into route-based chunks so the hero doesn’t drag the entire pantry onto first paint.
- →Remove or defer the 327 KiB of unused JavaScript, especially anything not needed before the first interaction.
- →Compress and serve critical imagery in modern formats, then preload only the main hero asset instead of feeding the browser the whole buffet.
02
SEO AUDIT
95
SEO Score100Redirect Count1Canonical MatchMatched to /enSchema Blocks4
- 🔥SEO is strutting around with a 100 score like it paid for the venue, and honestly, fair enough.
💀
Search engines get a clean, well-labeled menu while users take the scenic route.
- →Keep the canonical locked to the final language URL and make sure the root redirect stays a single clean hop.
- →Add Product schema on item/detail pages so listings can earn richer search presentation instead of whispering into the void.
- →Audit the two console errors and the 401 on /api/v1/auth/me so rendering and crawl signals don’t get randomly punched in the face.
03
DESIGN AUDIT
80
Total Headings70Images38Missing Alt Text0Broken Assets11
- 🔥You’ve got 70 headings on one page, which is less a hierarchy and more a family reunion with everyone talking at once.
💀
The visual system is mostly competent, but the asset pile keeps tripping over itself.
- →Reduce heading spam by collapsing repeated H3 groups into cleaner H2-led sections with a tighter information hierarchy.
- →Fix the 11 broken assets before tuning polish, because nothing says “premium marketplace” like missing furniture in the room.
- →Trim the font stack from 14 families to a deliberate system so typography stops feeling like a kitchen drawer full of random utensils.
04
COPY AUDIT
98
Word Count1,420Sentence Count122CTA Count3Duplicate CTA Text2x “Get Started”
- 🔥Your H1 says “Local Largest Buy & Sell Platform” while the title says “Local Buy & Sell Marketplace in Gujarat,” so the brand is already arguing with itself in public.
💀
The copy is fluent, polished, and still somehow forgettable in all the important places.
- →Rewrite the H1 so it matches the title and uses one crisp value proposition with Gujarat or local marketplace, not both fighting for the mic.
- →Replace one of the duplicate “Get Started” CTAs with a more specific action like “Browse Listings” or “Sell an Item.”
- →Cut the generic above-the-fold copy and replace it with one concrete trust line, one category benefit, and one local proof point.
05
UX AUDITUSER EXPERIENCE AUDIT
67
FCP1.8sLCP6.0sConsole Errors2Broken Assets11
- 🔥The page throws a React error #418 and a 401 from /api/v1/auth/me, which is a lovely way to greet people with both confusion and rejection.
💀
The interface looks usable until it starts tripping over its own cables.
- →Fix the React #418 path first, because runtime errors turn nice UI into decorative nonsense.
- →Stop fetching authenticated user data on load when /api.zutilo.com/api/v1/auth/me returns 401 unless the user is actually logged in.
- →Stabilize the failed /en/items/... requests and ensure critical content is server-rendered or gracefully cached before the browser starts improvising.
06
CONVERSION AUDIT
96
CTA Count3Unique CTA Texts2Social Proof Elements2Forms0
- 🔥You have 3 CTAs, but two of them are the same “Get Started,” which is the funnel equivalent of yelling louder instead of being clearer.
💀
Lots of traffic doors, not enough reason to actually walk through one.
- →Add a real lead-capture form above the fold with one email/phone field and a clear submit button tied to a specific outcome.
- →Replace one “Get Started” with a high-intent action like “Post Free Ad” or “Browse Listings” so the next step is obvious.
- →Add more trust proof near CTAs — ratings, active listings, success counts, or local seller stats — so conversion isn’t relying on vibes and one badge.
Audit overview
zutilo.com Audit Summary
The good news: SEO is basically a gold star, with a strong score, proper crawlability, canonical setup, robots access, and clean structured data across four JSON-LD blocks. The bad news: performance and UX are where the kitchen disaster starts — largest contentful paint lands at 6.0s, interactive time drags to 10.0s, and there are 11 broken assets plus 2 console errors, including a React error and a 401 from the auth endpoint. You’re shipping 1,630 KiB with 327 KiB of unused JavaScript hanging around like a guest who never leaves, and the page also takes a redirect detour from the root URL to /en before it even starts being useful.
Based on the category scores in this report, Copy is the strongest area while User Experience has the most room for improvement.
How SavageAudit Evaluated zutilo.com
SavageAudit evaluated the public website at https://zutilo.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on March 31, 2026.
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