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onlineflooringstore.com.au Website Audit Report
onlineflooringstore.com.au scored 81 out of 100 in this SavageAudit website audit covering Performance and SEO. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Beautiful timber aisle, but the showroom forgot how to sell.”
You built a flooring catalogue that knows its species names, then dressed the hero like a lecture hall. The timber is doing the talking; the page is just standing there with a clipboard and no sample tray.
https://www.onlineflooringstore.com.au/products/timber/
TECHNICAL SUMMARY
Performance is decent but not clean: LCP lands at 4.3 s, FCP at 3.0 s, and render-blocking savings are a chunky 2,660 ms, while unused CSS can still claw back 87 KiB and unused JavaScript 24 KiB. SEO has solid basics with canonical and crawlability intact, but the structure is clumsy: crawlable anchors scored 0, link text found only 1 link, and the heading path jumps from h1 to h3. Visually, 59 headings, 84 buttons, and 783 links make the page feel like a kitchen disaster autopsy where every utensil is somehow still on the floor.
Where It Burns
6 categoriesWebsite Audit Findings for onlineflooringstore.com.au
SavageAudit identified 2 visible findings and recommendations across 2 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
8201 PERFORMANCELCP 4.3 s8302 SEOCrawlable anchors 0Locked03 DESIGNShared previewLocked04 COPYShared previewLocked05 UXShared previewLocked06 CONVERSIONShared preview
01
PERFORMANCE AUDIT
1 of 6 issues visible82
LCP4.3 sFCP3.0 sRender-blocking savings2,660 msUnused CSS savings87 KiB
- 🔥Your LCP of 4.3 s arrives like timber shipping in a storm: eventually, but with excuses.
LIMITED DEPTH
Roast your own siteSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
1 of 6 issues visible83
Crawlable anchors0Link text1 link foundHeading skipsh1->h3CanonicalPresent and matching
- 🔥Crawlable anchors scored 0, so the page is basically a showroom with the doors painted on.
LIMITED DEPTH
Roast your own siteSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
LOCKEDFull analysis locked
Your layout said one thing. Your users heard another. Create a free account to reveal the full design teardown.
04
COPY AUDIT
LOCKEDFull analysis locked
Words were present. Persuasion was optional. Sign up free to see what headline and CTA fixes are hidden.
05
UX AUDITUSER EXPERIENCE AUDIT
LOCKEDFull analysis locked
Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
LOCKEDFull analysis locked
Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.