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conwayconstructionltd.co.uk Website Audit Report
conwayconstructionltd.co.uk scored 82 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Looks premium until the slow bits and missing trust start billing interest.”
A decent-looking builder site with the charisma of a damp plasterboard delivery: it knows what it’s selling, but it keeps making visitors wait around like they’ve turned up for a quote and got handed a weather warning. The presentation is tidy, but the proof of work and the pace of the page are doing their best impression of “we’ll get to it.”
https://conwayconstructionltd.co.uk/
TECHNICAL SUMMARY
The site is fundamentally crawlable and well-structured, but performance is dragging the whole thing through the mud: Largest Contentful Paint is 11.0 s, Speed Index is 10.0 s, and the page weighs 3,964 KiB. Render-blocking savings are estimated at 4,450 ms, unused JavaScript could save 91 KiB, and unused CSS could save 107 KiB, so the browser is doing a lot of unnecessary lifting before any homeowner in Blackpool sees the important stuff. SEO is strong on the basics with a matching canonical, valid schema, and a meta description, but the heading hierarchy starts at h6 and skips levels, while 25 images are missing alt text. Conversion is helped by clear CTAs, but the site still lacks visible trust proof above the fold, which is awkward for a lead-gen builder where reassurance is half the sale.
Where It Burns
6 categoriesWebsite Audit Findings for conwayconstructionltd.co.uk
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5701 PERFORMANCELCP 11.0 s8702 SEOSEO Score 1008903 DESIGNImages 349204 COPYWord Count 1,0248505 UXBroken Assets 19006 CONVERSIONCTA Count 4
01
PERFORMANCE AUDIT
57
LCP11.0 sSpeed Index10.0 sTotal Page Weight3,964 KiBRender-blocking savings4,450 ms
- 🔥An LCP of 11.0 s is not a hero section, it’s a patience exercise with render-blocking baggage.
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Beautifully dressed, then immediately bogged down by a page load that moves like wet cement in January.
- →Compress the hero images and convert them to WebP or AVIF so the page stops dragging the first impression through a gravel driveway.LCP: 11.0 sImpact: highEffort: medium
Why this matters
The 11.0 s LCP shows the main content is arriving far too late, and the hero assets are the most likely heavy payload.
- →Defer non-critical JavaScript and cut render-blocking resources so the browser can show the page before the whole job turns into an all-day site visit.TBT: 80 msImpact: highEffort: medium
Why this matters
Even with a modest 80 ms TBT, the audit flags 4,450 ms of render-blocking savings, which means the critical path is clogged.
- →Enable CDN caching and set long cache TTLs for static assets so repeat visitors don’t get charged twice for the same 3,964 KiB of baggage.FCP: 3.5 sImpact: mediumEffort: low
Why this matters
A 3.5 s FCP is slow enough that caching can meaningfully reduce how long visitors stare at a blankening page.
02
SEO AUDIT
87
SEO Score100First Headingh6Missing Alt Text25Schema Parse Errors0
- 🔥The SEO is doing the bare minimum correctly, then sneaking in with an h6 as the first heading like it forgot the build plans.
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Crawlable, indexable, and still somehow introducing itself with the wrong heading level like a subcontractor at the wrong address.
- →Add descriptive alt text to every meaningful image so the 25 blank image descriptions stop making the site act visually literate but semantically mute.Missing Alt: 25Impact: mediumEffort: medium
Why this matters
Twenty-five missing alt attributes is a big chunk of content that search and accessibility tools cannot interpret.
- →Publish llms.txt or ai.txt with the pages you actually want discovered so AI crawlers aren’t left guessing what this builder business considers priority.AI Hints: MissingImpact: mediumEffort: medium
Why this matters
There is no AI hint file, so crawler guidance is limited and intentional discovery paths are missing.
- →Add Organization or WebSite schema with sameAs links to official brand profiles so the entity graph stops looking like it’s working under a false name.Entity Graph: MissingImpact: mediumEffort: medium
Why this matters
The site has schema, but no sameAs links, which weakens brand entity clarity and trust signals.
03
DESIGN AUDIT
89
Images34Missing Alt Text25Font Families6Heading Skipsh2->h6, h2->h4
- 🔥There are 34 images on the page, yet 25 of them have no alt text, so the visuals are doing all the talking while the accessibility team gets left on read.
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Clean enough to pass at a glance, then immediately reveals a layout that’s over-decorated and under-disciplined.
- →Add supporting imagery so the layout feels intentional instead of like a gallery with no foreman.Images: 34Impact: mediumEffort: medium
Why this matters
The page uses 34 images, but the visual system still needs stronger structure and support to feel deliberate.
- →Fix missing alt text so the design passes accessibility checks instead of leaving 25 images captionless.Missing Alt: 25Impact: mediumEffort: medium
Why this matters
A large number of missing alt attributes is a direct design and accessibility issue.
- →Reduce font families from 6 to 2–3 so the page stops dressing like every section hired a different font consultant.Font Families: 6Impact: mediumEffort: low
Why this matters
Six families create unnecessary visual noise and weaken consistency.
04
COPY AUDIT
92
Word Count1,024Sentence Count61CTA Count4Form Fields13
- 🔥With 1,024 words spread across 61 sentences, the copy has enough room to explain a structural knock-through and still somehow meander a bit.
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It knows its services, but the wording still occasionally sounds like it’s drafting the brochure between tea breaks.
- →Tighten the headline so the value is stated in one sentence, not stretched across the whole frontage like a temporary site fence.H1 Count: 1Impact: mediumEffort: low
Why this matters
The page has one main headline, so that single line needs to do the heavy lifting more clearly.
- →Break long paragraphs into shorter sentences and bullets so the 61-sentence copy reads like a quote request, not a planning application.Avg Words/Sentence: 17Impact: lowEffort: medium
Why this matters
Readability improves when dense explanations are made easier to scan.
- →Make the primary CTA stand out and stop repeating Contact Us as the main button personality.CTA Count: 4Impact: mediumEffort: low
Why this matters
Four CTAs with duplicated phrasing dilute the message instead of guiding action.
05
UX AUDITUSER EXPERIENCE AUDIT
85
Broken Assets1Long Tasks4Main Thread Work1.4 sCLS0.012
- 🔥The page has 1 broken asset and it’s a Google Analytics fetch returning net::ERR_ABORTED, which is a hilariously unhelpful way to start an afternoon.
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Mostly usable, but the occasional broken asset and sluggish tasking keep the experience from feeling fully finished.
- →Repair the failed asset URL and deployment path so the site stops dropping a Google Analytics request like a missed delivery slot.Broken Assets: 1Impact: highEffort: medium
Why this matters
Even one broken asset is visible friction and can disrupt analytics or page behavior.
- →Reduce form fields to the essentials so the 13-field quote request feels like a lead form, not a small renovation survey.Form Fields: 13Impact: mediumEffort: medium
Why this matters
Thirteen fields is a lot for a local-service lead form and raises the effort required to enquire.
- →Keep console smoke tests part of release checks so runtime issues stay at zero and the page doesn’t start performing surprise maintenance.JS Errors: 0Impact: lowEffort: low
Why this matters
There are no JS errors now, and preserving that is the cheapest way to avoid future UX damage.
06
CONVERSION AUDIT
90
CTA Count4Social Proof2LCP11.0 sInteractive Time11.0 s
- 🔥The site has 4 CTAs, but the repeated Contact Us buttons feel like a builder shouting the same quote from different rooms.
💀
It wants quote requests, but the page still makes visitors wait for confidence like they’re in a queue for the weather to improve.
- →Add a primary CTA above the fold that clearly matches the core offer so visitors don’t have to decode the page before requesting a quote.CTA Count: 4Impact: mediumEffort: low
Why this matters
Multiple CTAs exist, but the current setup still needs a single dominant action to guide conversions.
- →Place testimonials, reviews, or project stats closer to the CTA so the 2 social proof items actually help the moment of decision.Social Proof: 2Impact: mediumEffort: low
Why this matters
Two proof items are too sparse if they’re not positioned where visitors are deciding whether to enquire.
- →Keep the contact path visible but lower-friction so the existing lead route doesn’t feel like a planning form in disguise.Contact Path: PresentImpact: lowEffort: medium
Why this matters
A contact path exists, but the conversion experience still benefits from making it easier to act immediately.
Audit overview
conwayconstructionltd.co.uk Audit Summary
The site is fundamentally crawlable and well-structured, but performance is dragging the whole thing through the mud: Largest Contentful Paint is 11.0 s, Speed Index is 10.0 s, and the page weighs 3,964 KiB. Render-blocking savings are estimated at 4,450 ms, unused JavaScript could save 91 KiB, and unused CSS could save 107 KiB, so the browser is doing a lot of unnecessary lifting before any homeowner in Blackpool sees the important stuff. SEO is strong on the basics with a matching canonical, valid schema, and a meta description, but the heading hierarchy starts at h6 and skips levels, while 25 images are missing alt text. Conversion is helped by clear CTAs, but the site still lacks visible trust proof above the fold, which is awkward for a lead-gen builder where reassurance is half the sale.
Based on the category scores in this report, Copy is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated conwayconstructionltd.co.uk
SavageAudit evaluated the public website at https://conwayconstructionltd.co.uk/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on June 16, 2026.
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