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coladigital.ca Website Audit Report
coladigital.ca scored 72 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Strong pitch, messy execution, and the homepage keeps tripping over its own feet.”
Cola Digital clearly knows the cannabis lane, but the homepage still behaves like it’s auditioning for attention instead of earning it. The promise is sharp; the supporting proof is playing hide-and-seek behind the curtain.
https://coladigital.ca/
TECHNICAL SUMMARY
The good news: SEO is basically in the hall of fame, with a near-perfect score, a canonical that matches, robots in place, and crawlability intact. The bad news: performance is dragging the whole experience into the ditch — LCP hits 17.3s, FCP lands at 6.3s, and interactive doesn’t show up until 23.7s, while 658 KiB of unused JavaScript and 6,770 ms of render-blocking savings are just sitting there like unpaid interns. Add 3 broken assets, 6 missing alt texts, and a heading structure that skips levels like it’s avoiding responsibility, and you’ve got a site that talks a big cannabis-marketing game while the browser does the heavy lifting.
Where It Burns
6 categoriesWebsite Audit Findings for coladigital.ca
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
4101 PERFORMANCELCP 17.3 s9402 SEOSEO score 100/1007303 DESIGNImage count 738304 COPYTitle length 54 characters6005 UXBroken assets 38706 CONVERSIONCTA count 11
01
PERFORMANCE AUDIT
41
LCP17.3 sFCP6.3 sTTI23.7 sUnused JS savings658 KiB
- 🔥Your LCP is 17.3 s, which is not a hero moment — that’s a hostage situation for the fold.
💀
The page loads like it got trapped in its own strategy deck and forgot where the exit was.
- →Compress hero images and switch to WebP/AVIF format.LCP: 17.3 sImpact: highEffort: medium
Why this matters
The hero is arriving absurdly late, and the page’s biggest element needs to stop wearing a cargo vest full of bytes.
- →Defer non-critical JavaScript and reduce render-blocking resources.TBT: 390 msImpact: highEffort: medium
Why this matters
The main thread is busy enough to make the page feel sluggish, so non-essential scripts need to get out of the way.
- →Enable CDN caching and serve static assets with long cache TTLs.FCP: 6.3 sImpact: mediumEffort: low
Why this matters
The first visible paint is too delayed for a lead-gen homepage, and better caching can cut the useless wait.
02
SEO AUDIT
94
SEO score100/100Open Graph imageMissingTwitter imageMissingHeading level skipsh1->h5, h3->h5, h2->h5
- 🔥SEO is doing the rare thing here: showing up prepared, even while the rest of the page is sweating through the interview.
💀
Search visibility is strong, but social and structure are missing a few manners.
- →Add descriptive alt text to every meaningful image.Missing Alt: 6Impact: mediumEffort: medium
Why this matters
Search and accessibility are both losing signal because 6 images are missing alt text.
- →Publish llms.txt or ai.txt with your priority URLs, core docs, and support paths so AI crawlers can find the pages you actually want cited.AI Hints: MissingImpact: mediumEffort: medium
Why this matters
There’s no AI hint file, so crawlers are left guessing which pages deserve attention.
- →Add an og:image meta tag for a polished appearance when shared on social media.Open Graph Image: MissingImpact: mediumEffort: low
Why this matters
Without an OG image, social sharing gets a bland preview instead of a branded one.
03
DESIGN AUDIT
73
Image count73Missing alt text6Heading count43Font families6
- 🔥Six missing alt texts on a page with 73 images is accessibility by shrug.
💀
The design is competent, but the structure and accessibility details are clearly freelancing.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 73Impact: mediumEffort: medium
Why this matters
The page has plenty of images, but the visual support still needs to feel more purposeful and less placeholder-ish.
- →Fix missing alt text to pass accessibility audits.Missing Alt: 6Impact: mediumEffort: medium
Why this matters
Six images without alt text is a real accessibility miss, not a tiny footnote.
- →Reduce font families from 6 to 2-3 for visual consistency.Font Families: 6Impact: mediumEffort: low
Why this matters
Too many font families make the page feel less like an agency site and more like a style sampler.
04
COPY AUDIT
83
Title length54 charactersMeta description length124 charactersWord count2407Sentence count122
- 🔥The title at 54 characters gets the job done, but it’s still wearing its whole résumé to the first date.
💀
The copy knows the niche, but it could stop narrating and start landing punches faster.
- →Tighten the headline to state your value in one sentence.H1 Count: 1Impact: mediumEffort: low
Why this matters
The page has a single headline, so it should work harder as the sharpest value statement on the page.
- →Break long paragraphs into skimmable bullets and shorter sentences.Avg Words/Sentence: 20Impact: lowEffort: medium
Why this matters
With longer sentences, the copy risks making busy dispensary owners read like they’re filing taxes.
- →Add a clear CTA - make the primary one stand out.CTA Count: 11Impact: mediumEffort: low
Why this matters
Too many CTAs dilute the message, and the page needs one obvious next step for a lead-gen audience.
05
UX AUDITUSER EXPERIENCE AUDIT
60
Broken assets3Form fields14Required inputs5JS errors0
- 🔥Three broken assets on a lead-gen homepage is the digital equivalent of a suit with three missing buttons.
💀
The experience is mostly orderly until broken assets and a bloated form show up to ruin the mood.
- →Repair failed asset URLs and deployment paths so scripts, images, and stylesheets load cleanly.Broken Assets: 3Impact: highEffort: medium
Why this matters
Three broken assets create visible friction and make the page feel less reliable than it should.
- →Reduce form fields (currently 14) to only the essentials.Form Fields: 14Impact: mediumEffort: medium
Why this matters
A 14-field form is too much asking before trust is fully earned, especially for a quote request.
- →Ensure consistent navigation and footer links across all pages.Nav/Footer: Nav / FooterImpact: lowEffort: medium
Why this matters
Even when the top layer behaves, inconsistent navigation and footer patterns can create avoidable confusion.
06
CONVERSION AUDIT
87
CTA count11Social proof count5Form fields14Broken assets3
- 🔥Eleven CTAs with four identical ‘Contact’ labels is not guidance; it’s button spam with a confidence problem.
💀
The page wants leads, but it keeps making visitors work like they’re applying for a mortgage.
- →Add a primary CTA above the fold that matches your core offer.CTA Count: 11Impact: mediumEffort: low
Why this matters
With 11 CTAs already on the page, the problem is not quantity — it’s making the main action unmistakable.
- →Offer a low-friction contact option - form, chat, or visible email.Contact Path: PresentImpact: lowEffort: medium
Why this matters
The contact path exists, but it should be easier to use for visitors ready to schedule a call.
- →Include social proof or trust signals (testimonials, logos, stats) near the CTA.Social Proof: 5Impact: mediumEffort: low
Why this matters
Five proof points are not doing enough work if they aren’t placed where decision-making happens.
Audit overview
coladigital.ca Audit Summary
The good news: SEO is basically in the hall of fame, with a near-perfect score, a canonical that matches, robots in place, and crawlability intact. The bad news: performance is dragging the whole experience into the ditch — LCP hits 17.3s, FCP lands at 6.3s, and interactive doesn’t show up until 23.7s, while 658 KiB of unused JavaScript and 6,770 ms of render-blocking savings are just sitting there like unpaid interns. Add 3 broken assets, 6 missing alt texts, and a heading structure that skips levels like it’s avoiding responsibility, and you’ve got a site that talks a big cannabis-marketing game while the browser does the heavy lifting.
Based on the category scores in this report, SEO is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated coladigital.ca
SavageAudit evaluated the public website at https://coladigital.ca/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on May 29, 2026.
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