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felgenshop.de Website Audit Report
felgenshop.de scored 70 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A flashy wheel shop stuck boarding with the wrong gate and no announcement.”
Felgenshop has the confidence of a premium storefront and the pacing of an airport delay board with a software license problem. It wants to sell speed and style, but the page keeps tripping over its own wheels before the customer can admire them.
https://felgenshop.de/
TECHNICAL SUMMARY
The core problem is that the experience feels busy but not brisk: LCP is 5.8s, Speed Index is 12.9s, and Interactive drags to 15.3s. Worse, CLS is a catastrophic 1.31 with 8 layout shifts, while the page is still leaving 702 KiB of cache savings, 397 KiB of image savings, and 290 KiB of unused JavaScript on the table. SEO fundamentals are mostly intact, but the homepage is weak on social previews and language tagging, and the redirect from the non-www version adds unnecessary friction before the real page even starts.
Where It Burns
6 categoriesWebsite Audit Findings for felgenshop.de
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
4301 PERFORMANCELCP 5.8s8002 SEOSEO score 856703 DESIGNImages 1568404 COPYWord count 33417405 UXInteractive 15.3s8906 CONVERSIONForms 4
01
PERFORMANCE AUDIT
43
LCP5.8sSpeed Index12.9sCLS1.31Interactive15.3s
- 🔥Your LCP of 5.8s arrives like a delayed flight: technically scheduled, emotionally exhausting.
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It renders like it’s apologizing to the browser for taking so long.
- →Compress and resize the 156 images, then serve responsive formats so the 397 KiB image-delivery savings and 702 KiB cache savings stop mocking you.
- →Remove the 290 KiB of unused JavaScript and defer non-critical scripts so the 2.2 s of main-thread work stops acting like a traffic jam.
- →Stabilize above-the-fold layout by reserving image and banner space; 8 layout shifts is not ‘dynamic,’ it’s motion sickness with CSS.
02
SEO AUDIT
80
SEO score85Redirects1Open Graph titlemissingTwitter cardmissing
- 🔥The redirect from https://felgenshop.de/ to https://www.felgenshop.de/ adds a bonus trip before the real destination appears.
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Search can find you, but social sharing still looks like it was assembled during turbulence.
- →Add a unique meta title under 60 characters that separates the brand name cleanly from the keyword phrase.
- →Fill in og:title, og:description, og:image, twitter:card, twitter:title, twitter:description, and twitter:image so shared links stop looking broken.
- →Set the preferred hostname in one place and 301 the alternate version once, cleanly, instead of making every request commute.
03
DESIGN AUDIT
67
Images156Missing alt attributes5Font families10Footer elementabsent
- 🔥Five missing alt attributes on 156 images is a lot of silent décor for a wheel shop.
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The visual system has product energy, but the typography and image labeling are freelancing without supervision.
- →Standardize the title/branding treatment so the page title and logo text do not collide into one unreadable string.
- →Add descriptive alt text to the 5 missing images, especially any product or category visuals that carry meaning.
- →Reduce the font stack to a small intentional set and remove the stray monospace/!important oddities before they start freelancing harder.
04
COPY AUDIT
84
Word count3341Sentence count222Meta description length132 charsCTA texts1
- 🔥With 3341 words and 222 sentences, this homepage doesn’t introduce itself so much as it files paperwork.
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There’s plenty of copy, but the actual invitation to buy is hiding behind a wall of explanation.
- →Rewrite the homepage hero into one clear value proposition plus one purchase-oriented CTA, not a novella with showroom lighting.
- →Split the title from the logo text so the page title reads cleanly in search results and browser tabs.
- →Trim repetitive explanatory copy and surface the top category promise within the first screenful, not page 4 of the internal monologue.
05
UX AUDITUSER EXPERIENCE AUDIT
74
Interactive15.3sBroken assets3Link count131Buttons19
- 🔥Interactive at 15.3s means the page is still stretching while users are already reaching for the back button.
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Users are surrounded by choices, yet the interface keeps delaying, blocking, and confusing them.
- →Cut the blocking script and fix the aborted fetches so the page can become interactive before users lose patience.
- →Give links descriptive, unique text and verify that the 131 links map to obvious destinations instead of behaving like a maze.
- →Simplify the interaction surface by grouping the 19 buttons and 4 forms into a clearer path to product selection and checkout.
06
CONVERSION AUDIT
89
Forms4Inputs22Required inputs0Social proof items3
- 🔥The page has 4 forms and 22 inputs with 0 required fields, so it asks for information like it’s fishing, not converting.
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It looks ready to sell, but the actual conversion cues are hiding behind a trust-and-clarity deficit.
- →Make the primary CTA product-specific, action-based, and repeated near the top and near key product sections.
- →Add stronger trust signals near purchase actions: reviews, ratings, shipping/return clarity, and availability cues.
- →Mark only truly necessary fields as required; 0 required inputs makes forms feel optional, which is great for sign-ups and terrible for momentum.
Audit overview
felgenshop.de Audit Summary
The core problem is that the experience feels busy but not brisk: LCP is 5.8s, Speed Index is 12.9s, and Interactive drags to 15.3s. Worse, CLS is a catastrophic 1.31 with 8 layout shifts, while the page is still leaving 702 KiB of cache savings, 397 KiB of image savings, and 290 KiB of unused JavaScript on the table. SEO fundamentals are mostly intact, but the homepage is weak on social previews and language tagging, and the redirect from the non-www version adds unnecessary friction before the real page even starts.
Based on the category scores in this report, Conversion is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated felgenshop.de
SavageAudit evaluated the public website at https://felgenshop.de/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on April 2, 2026.
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