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themancompany.com Website Audit Report
themancompany.com scored 68 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A premium grooming storefront that trips over its own welcome mat.”
The Man Company brought the premium men’s care costume, then stuffed the entrance with enough clutter to make the shop feel like a clearance rack having an identity crisis. The product promise is strong; the page execution is the one wearing the bad aftershave.
https://www.themancompany.com/
TECHNICAL SUMMARY
The biggest issue is speed and stability: LCP is 14.3 s, FCP is 5.1 s, and time to interactive is 14.5 s, while the page is dragging 18,793 KiB and 377 KiB of unused JavaScript. On top of that, the page throws 4 console errors, 12 broken assets, and a null config error, so the shopping journey is being asked to convert through a minor site outage. Fix the heavy hero assets first, then clean up the broken scripts and cache/static delivery; that’s the fastest path to trust, discoverability, and actual buying intent.
Where It Burns
6 categoriesWebsite Audit Findings for themancompany.com
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5401 PERFORMANCELCP 14.3 s7802 SEOCrawlable Anchors 04003 DESIGNFirst Heading Level h28004 COPYWord Count 2,3506205 UXJS Errors 49606 CONVERSIONCTA Count 10
01
PERFORMANCE AUDIT
54
LCP14.3 sFCP5.1 sTTI14.5 sTotal Byte Weight18,793 KiB
- 🔥LCP is 14.3 s, which is not a landing page; it’s an airport delay announcement with product shots.
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The page moves like it’s rendering through syrup while the competition is already at checkout.
- →Compress the hero imagery and convert it to WebP/AVIF so the first screen stops arriving like checked baggage.LCP: 14.3 sImpact: highEffort: medium
Why this matters
A 14.3 s LCP points directly at oversized above-the-fold assets blocking the first meaningful view.
- →Defer non-critical JavaScript and cut render-blocking resources so the page can interact before the customer gives up.TBT: 40 msImpact: highEffort: medium
Why this matters
Even with modest TBT, render-blocking work is slowing the visible experience and contributing to the 14.5 s interactive delay.
- →Enable CDN caching and long cache TTLs for static assets to stop repeat visits from reloading the same baggage.FCP: 5.1 sImpact: mediumEffort: low
Why this matters
A 5.1 s FCP suggests the browser is waiting too long for reusable assets that should be served much faster.
02
SEO AUDIT
78
Crawlable Anchors0First Heading Levelh2Schema Parse Errors0Schema TypesOrganization, WebSite, SearchAction
- 🔥robots.txt exists, but the crawl story is still so shaky that crawlable-anchors scored 0, which is a lovely way to hide a storefront from its audience.
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Search can technically read the site, but the structure keeps acting like it forgot the storefront is meant to be found.
- →Add descriptive alt text to the 26 meaningful images so search and accessibility aren’t guessing through product photography.Missing Alt: 26Impact: mediumEffort: medium
Why this matters
Twenty-six missing alt attributes is too many for an ecommerce page that relies heavily on visual product discovery.
- →Add citation-ready answer blocks with concrete facts and proof points so search has something useful to extract.Citability: NoneImpact: mediumEffort: medium
Why this matters
With no citability blocks, the page offers search engines little extractable substance beyond marketing language.
- →Add an og:image tag so shared links don’t show up dressed like they forgot the party invitation.Open Graph Image: MissingImpact: mediumEffort: low
Why this matters
Missing Open Graph imagery weakens social previews, which hurts click confidence when the brand is shared.
03
DESIGN AUDIT
40
First Heading Levelh2Heading Level Skipsh1→h3, h2→h4, h2→h5Missing Alt Text26Font Families13
- 🔥The heading tree starts at h2 and includes 2 empty headings, which is less a system and more a shrug in HTML form.
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The design is trying to look premium with a wardrobe that can’t agree on what it is.
- →Reduce font families from 13 to 2–3 so the page stops looking like a typography sampler tray.Font Families: 13Impact: mediumEffort: low
Why this matters
Thirteen font families creates visual noise and makes the premium grooming brand feel less coherent.
- →Fix the missing alt text on the 26 images so the product visuals don’t come with silent gaps.Missing Alt: 26Impact: mediumEffort: medium
Why this matters
Alt text is part of both visual accessibility and SEO hygiene, and 26 omissions is not a small miss.
- →Add supporting imagery more intentionally so 139 images feel curated instead of like a catalog explosion.Images: 139Impact: mediumEffort: medium
Why this matters
A high image count should support hierarchy, not create visual clutter and competing focal points.
04
COPY AUDIT
80
Word Count2,350Sentence Count71CTA Count10H1 Count1
- 🔥The page runs 2,350 words across 71 sentences, which is a lot of talking for a homepage that should be selling the shave, not narrating the autobiography.
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The writing knows the category, but it keeps describing the shelf instead of making someone want to buy from it.
- →Tighten the headline so the value lands in one sentence instead of a full grooming brochure.H1 Count: 1Impact: mediumEffort: low
Why this matters
The page has one H1, so the fix is not quantity—it’s making that single headline do real selling work.
- →Break long paragraphs into shorter, skimmable lines and bullets so the 71 sentences don’t feel like a product manifesto.Avg Words/Sentence: 33Impact: mediumEffort: medium
Why this matters
An average of 33 words per sentence is heavy for ecommerce browsing, where people scan first and read second.
- →Make the primary CTA stand out above the clutter so the page stops treating 10 CTA labels like equal citizens.CTA Count: 10Impact: mediumEffort: low
Why this matters
With 10 CTA texts competing for attention, the main buying action needs a clearer hierarchy.
05
UX AUDITUSER EXPERIENCE AUDIT
62
JS Errors4Broken Assets12Form Fields261Buttons132
- 🔥The page throws 4 console errors and a null config crash, so parts of the experience are literally falling over in public.
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Users are being asked to shop through broken parts, crowded controls, and a few open JavaScript wounds.
- →Fix the 4 client-side JavaScript errors so interactions don’t fail silently in production.JS Errors: 4Impact: highEffort: medium
Why this matters
Any uncaught TypeError is a direct user-facing failure, not just a dev-console decoration.
- →Repair the 12 failed asset URLs so fonts, XHR calls, and other UI pieces actually load.Broken Assets: 12Impact: highEffort: medium
Why this matters
Broken assets create visible friction and can cascade into layout, interaction, and trust problems.
- →Trim the form fields down from 261 to the essentials so the page stops acting like it’s onboarding a new employee.Form Fields: 261Impact: mediumEffort: medium
Why this matters
Two hundred sixty-one inputs is excessive for a storefront journey and raises the effort needed to act.
06
CONVERSION AUDIT
96
CTA Count10Buttons132Social Proof4Required Inputs1
- 🔥The good news is the page has 132 buttons; the bad news is the customer has to decode which one actually buys the grooming essentials.
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The page wants the sale, but it makes shoppers work like they’re applying for a passport.
- →Add a primary CTA above the fold that matches the core offer so shoppers aren’t guessing which button is the actual buy path.CTA Count: 10Impact: mediumEffort: low
Why this matters
Ten CTA texts are present, but the buying action still needs one obvious front-runner.
- →Place social proof near the CTA so the brand isn’t asking for trust with only 4 proof points on the page.Social Proof: 4Impact: mediumEffort: low
Why this matters
Four proof items are too sparse for a premium grooming purchase where credibility helps close the sale.
- →Offer a low-friction contact path with visible support so buyers don’t have to hunt through 55 forms for reassurance.Contact Path: PresentImpact: lowEffort: medium
Why this matters
A contact path exists, but transactional shoppers benefit when help is easier to reach during decision time.
Audit overview
themancompany.com Audit Summary
The biggest issue is speed and stability: LCP is 14.3 s, FCP is 5.1 s, and time to interactive is 14.5 s, while the page is dragging 18,793 KiB and 377 KiB of unused JavaScript. On top of that, the page throws 4 console errors, 12 broken assets, and a null config error, so the shopping journey is being asked to convert through a minor site outage. Fix the heavy hero assets first, then clean up the broken scripts and cache/static delivery; that’s the fastest path to trust, discoverability, and actual buying intent.
Based on the category scores in this report, Conversion is the strongest area while Design has the most room for improvement.
How SavageAudit Evaluated themancompany.com
SavageAudit evaluated the public website at https://www.themancompany.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on July 1, 2026.
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