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activeimpact.co Website Audit Report
activeimpact.co scored 83 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“An agonizingly slow lottery ticket office that keeps customers waiting in the cold.”
This sweepstakes drop treats eager dreamers to a masterclass in patience with assets heavier than a vault full of gold bullion. Fans looking to win a dream Japanese getaway are greeted by all the excitement of a blank landing page and broken checkout scripts.
https://activeimpact.co/pages/sweepstakes
TECHNICAL SUMMARY
The page stumbles with an unacceptable LCP of 10.8 s and a bloated total byte weight of 6,784 KiB, tanking its performance score to 61. Fixing the 2 broken asset fetch failures and unoptimized hero assets is the immediate priority to restore transaction flow and user trust.
Where It Burns
6 categoriesWebsite Audit Findings for activeimpact.co
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
6101 PERFORMANCELCP 10.8 s7702 SEOSchema Count 18903 DESIGNFont Families 59704 COPYWord Count 816 wordsFree05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
61
LCP10.8 sTotal Byte Weight6,784 KiBInteractive11.3 s
- 🔥Your Largest Contentful Paint of 10.8 s gives travelers plenty of time to pack their bags and book an actual flight before the hero image finishes loading.
💀
At 10.8 s for LCP, your loading speed is a disaster that tests the limits of human endurance.
- →Compress hero images and switch to WebP/AVIF format.LCP: 10.8 sImpact: highEffort: medium
Why this matters
The extreme LCP of 10.8 s proves your hero assets are blocking immediate user engagement.
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Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
77
Schema Count1Crawlable Anchors0
- 🔥Your Twitter card configuration is missing a preview image, making your sweepstakes link look like a ghost town on social media.
💀
Your entity graph is as thin as your patience for unoptimized metadata.
- →Add descriptive alt text to every meaningful image.Missing Alt: 5Impact: mediumEffort: medium
Why this matters
There are 5 missing alt attributes holding back your search accessibility.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
89
Font Families5Images13
- 🔥You managed to cram 5 distinct font families into a single page, turning typography into an identity crisis.
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Your font family count of 5 turns the typography into an chaotic ransom note.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 13Impact: mediumEffort: medium
Why this matters
The layout relies on 13 images that need better structural alignment and alt text support.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
97
Word Count816 wordsH1 Count1
- 🔥Your meta description of 'Coming soon!' across Open Graph tags offers zero details for 816 words of sweepstakes hype.
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Your meta description of 'Coming soon!' provides less narrative depth than a blank receipt.
- →Tighten the headline to state your value in one sentence.H1 Count: 1Impact: mediumEffort: low
Why this matters
With an H1 count of 1, your main headline needs sharper value clarity for your visitors.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
FREE UNLOCKFull analysis locked
Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
FREE UNLOCKFull analysis locked
Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
activeimpact.co Audit Summary
The page stumbles with an unacceptable LCP of 10.8 s and a bloated total byte weight of 6,784 KiB, tanking its performance score to 61. Fixing the 2 broken asset fetch failures and unoptimized hero assets is the immediate priority to restore transaction flow and user trust.
Based on the category scores in this report, Copy is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated activeimpact.co
SavageAudit evaluated the public website at https://activeimpact.co/pages/sweepstakes across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on August 3, 2026.
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