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collierysmokehouse.co.uk Website Audit Report
collierysmokehouse.co.uk scored 69 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Beautiful branding, then the homepage arrives late and undersells the booking.”
Colliery Smokehouse looks like it knows how to build appetite, then trips over its own serving tray. The site has the confidence of a coal-fired grill and the patience of a queue on a rainy Saturday.
https://collierysmokehouse.co.uk/
TECHNICAL SUMMARY
The good news: SEO is doing the heavy lifting, with a clean canonical, sitemap, robots.txt, and no schema parse errors. The bad news: performance is the party crasher — Largest Contentful Paint is 23.0s, Interactive is 23.0s, Speed Index is 8.0s, and total page weight is 7,973 KiB with 4,388 KiB of cache savings and 4,150 ms of render-blocking savings sitting on the table. CLS is 0.381 with 2 layout shifts, and there’s also 1 broken media asset, which is not exactly the vibe for a restaurant selling smoke, fire, and trust.
Where It Burns
6 categoriesWebsite Audit Findings for collierysmokehouse.co.uk
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
4001 PERFORMANCELCP 23.0 s8902 SEOSEO Score 100/1008503 DESIGNImages 167704 COPYWord Count 4898305 UXCLS 0.3815706 CONVERSIONButton Count 1
01
PERFORMANCE AUDIT
40
LCP23.0 sInteractive23.0 sSpeed Index8.0 sTotal Byte Weight7,973 KiB
- 🔥Your Largest Contentful Paint is 23.0s, which is less “slow-smoked” and more “left in the oven until the lunch rush ended.”
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A barbecue site with this much waiting time is basically a digital smoke ring: all atmosphere, no arrival.
- →Compress the hero media and convert it to WebP/AVIF so the first screen stops arriving like it booked a table from another postcode.LCP: 23.0 sImpact: highEffort: medium
Why this matters
An LCP of 23.0s is the clearest sign the hero payload is too heavy for a restaurant homepage.
- →Defer non-critical JavaScript and trim render-blocking resources so the page stops making guests wait for the fire to start.TBT: 0 msImpact: highEffort: medium
Why this matters
Even with TBT at 0 ms, the render-blocking savings of 4,150 ms show the page is still dragging its feet during paint.
- →Enable CDN caching with long TTLs for static assets so the menu page doesn’t reload like it’s being served over dial-up in 2006.FCP: 3.0 sImpact: mediumEffort: low
Why this matters
A 3.0s first contentful paint plus 4,388 KiB of cache savings means the browser is doing unnecessary repeat work.
02
SEO AUDIT
89
SEO Score100/100Schema Parse Errors0Heading Skipsh1->h6, h2->h5Broken Assets1
- 🔥SEO is behaving better than the rest of the site, which is nice, because the one broken media asset at https://collierysmokehouse.co.uk/wp-content/uploads/2026/01/ColleirySmokeHouse.mp4 still shows up to cough on the floor.
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Search engines get a mostly clean reservation card; the content structure and broken media still wander in late wearing the wrong shoes.
- →Add descriptive alt text to all meaningful images so the site stops serving 16 empty captions to both crawlers and screen readers.Missing Alt: 16Impact: mediumEffort: medium
Why this matters
Sixteen missing alt attributes is a lot of visual context to leave on the cutting-room floor.
- →Publish llms.txt or ai.txt so AI crawlers know which Swadlincote pages, menus, and booking paths you actually want surfaced.AI Hints: MissingImpact: mediumEffort: medium
Why this matters
AI hint files are missing, so the site gives crawlers less guidance than a badly lit car park.
- →Nest headings sequentially from h1 to h2 to h3 so the page outline stops skipping levels like it’s trying to avoid responsibility.Heading Skips: h1->h6, h2->h5Impact: mediumEffort: medium
Why this matters
The heading skips are explicitly documented, and structured headings help search engines and users understand the page faster.
03
DESIGN AUDIT
85
Images16Missing Alt16Font Families7Broken Media Assets1
- 🔥The layout looks composed, but 16 images and 16 missing alt attributes make the visual story feel half-captioned and fully underfed.
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The design has the right mood, then gets sloppy with missing context, extra typefaces, and a video that refuses to show up for work.
- →Add supporting imagery where the page feels sparse so the first screen looks intentional instead of like it’s waiting for the rest of the set.Images: 16Impact: mediumEffort: medium
Why this matters
The visual inventory is present, but the support story is still thin for a restaurant that should sell atmosphere fast.
- →Fix the missing alt text across the 16 images so the design doesn’t look accessible only to browsers with perfect eyesight.Missing Alt: 16Impact: mediumEffort: medium
Why this matters
Sixteen missing alt attributes is a clear accessibility and quality issue, not a minor tidy-up.
- →Reduce the font stack from 7 families to 2–3 so the page stops dressing like a tasting menu with no theme.Font Families: 7Impact: mediumEffort: low
Why this matters
Seven fonts dilute the visual hierarchy and make the design feel less deliberate.
04
COPY AUDIT
77
Word Count489Sentence Count32H1 Count1CTA Count16
- 🔥With 489 words across 32 sentences, the copy is doing enough talking to explain the menu, but not enough to earn the booking.
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The writing has appetite, but the headline and CTA repetition leave the booking pitch underseasoned.
- →Tighten the headline so it states the value and booking intent in one sentence instead of just serving brand sizzle.H1 Count: 1Impact: mediumEffort: low
Why this matters
The current H1 is strong on tone but weak on explicit value and action for booking-minded visitors.
- →Break the longest paragraphs into shorter chunks and bullets so the 489 words stop reading like one extended wait for Sunday carvery.Avg Words/Sentence: 15Impact: lowEffort: medium
Why this matters
The page is readable, but the content density is still light for a local restaurant landing page.
- →Make the primary CTA unmistakable instead of repeating 16 near-identical labels across the page.CTA Count: 16Impact: mediumEffort: low
Why this matters
Sixteen CTAs without a clearly dominant primary action creates noise where the booking path should be obvious.
05
UX AUDITUSER EXPERIENCE AUDIT
83
CLS0.381Layout Shifts2Broken Assets1Form Fields6
- 🔥CLS is 0.381 with 2 layout shifts, so the page moves around like a tray of drinks on a bumpy car park route.
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The user journey is mostly usable, but the shifting layout and broken asset make the page feel a bit too eager to spill the gravy.
- →Repair the broken asset URL and deployment path so visitors don’t hit a dead media file in the middle of the experience.Broken Assets: 1Impact: highEffort: medium
Why this matters
One broken asset is enough to break the flow, especially when it’s a visible media file on the homepage.
- →Reduce the booking form from 6 fields to the essentials so table booking feels quicker than ordering a round.Form Fields: 6Impact: lowEffort: medium
Why this matters
Six fields is survivable, but for a restaurant booking flow it’s still more work than needed.
- →Keep navigation and footer links consistent across pages so visitors aren’t forced to relearn the site map between bites.Nav/Footer: Nav / FooterImpact: lowEffort: medium
Why this matters
Consistency reduces the chance that users feel lost once they move beyond the homepage.
06
CONVERSION AUDIT
57
Button Count1CTA Count16Social Proof1Form Count1
- 🔥There’s 1 button on the page, but 16 repeated CTAs, which is the digital equivalent of shouting “Book now!” from every corner of the dining room.
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The booking path is technically there, but it’s dressed like a menu item and expected to perform like a reservation engine.
- →Place a primary CTA above the fold that matches the core offer, so the homepage stops making people hunt for the reservation door.CTA Count: 16Impact: mediumEffort: low
Why this matters
Sixteen distributed CTAs without a single dominant booking action weakens the main conversion path.
- →Keep a visible contact path close to the booking entry point so anyone ready to reserve doesn’t have to wander through the smoke.Contact Path: PresentImpact: lowEffort: medium
Why this matters
The contact path exists, but it should be more obviously usable for quick local diners.
- →Move social proof next to the booking CTA so the lone proof item actually earns its keep.Social Proof: 1Impact: mediumEffort: low
Why this matters
With only one social proof item, placement matters more because trust has to be established fast.
Audit overview
collierysmokehouse.co.uk Audit Summary
The good news: SEO is doing the heavy lifting, with a clean canonical, sitemap, robots.txt, and no schema parse errors. The bad news: performance is the party crasher — Largest Contentful Paint is 23.0s, Interactive is 23.0s, Speed Index is 8.0s, and total page weight is 7,973 KiB with 4,388 KiB of cache savings and 4,150 ms of render-blocking savings sitting on the table. CLS is 0.381 with 2 layout shifts, and there’s also 1 broken media asset, which is not exactly the vibe for a restaurant selling smoke, fire, and trust.
Based on the category scores in this report, SEO is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated collierysmokehouse.co.uk
SavageAudit evaluated the public website at https://collierysmokehouse.co.uk/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on June 16, 2026.
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