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shirelyon.com scored 75 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A decent storefront stuck in traffic and speaking in SEO karaoke.”
Shire Lyon Ads looks like it hired a competent designer and then let the homepage wander into the airport departure lounge. The message is broad, the proof is shy, and the page keeps shouting at itself from six different directions.

The good news: the page is crawlable, has canonical and schema in place, and the SEO score is relatively solid. The bad news: the experience is kneecapped by a 4.8 s LCP, a 16.1 s time to interactive, 520 ms of blocking time, and 443 KiB of unused JavaScript sitting there like luggage nobody claimed. On top of that, the title is polluted with repeated navigation text, there’s no H1, and the page is throwing 2 console errors plus 2 broken assets, so the browser isn’t exactly being treated with dignity.
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
The page arrives late, talks too much, and makes the browser do the heavy lifting.
The hero content is arriving too late, and the 4.8 s LCP shows the largest visible element needs lighter assets.
520 ms of blocking time means too much script is freezing the main thread before users can interact.
A 3.0 s first paint suggests the browser is waiting longer than it should for reusable assets to arrive.
Search engines can read this page, but the page keeps handing them a messy cocktail napkin instead of a headline.
A 173-character title stuffed with navigation text is too bloated to serve clean search intent.
With zero H1 elements, the page has no clear primary topic anchor for search engines.
Starting at h3 tells crawlers the structure is upside down from the jump.
It looks competent at first glance, then the typography and accessibility start freelancing.
The page uses 29 images, but the visual system still reads as under-supported rather than fully composed.
Nine missing alt attributes leave too many visuals with no accessible description.
Eighteen font families creates visual noise and makes the brand feel less cohesive.
The writing knows how to keep going; it just needs to start saying something sharper.
With no H1 present, the page never lands a clean primary promise for visitors to latch onto.
An average of 22 words per sentence is workable, but it’s long enough to make scanning less pleasant.
Six CTAs with repeated wording dilute the strongest action instead of spotlighting it.
The interface is asking for attention while tripping over broken wires under the carpet.
Two console errors mean parts of the experience are already failing before users even click.
Two broken assets, including the stylesheet fetch, directly undermine what users see and how the page behaves.
The form is already minimal, so keeping it lean preserves the low-friction interaction path.
The page is eager to be contacted, but it’s not doing enough to earn the yes.
With six CTAs competing, the page needs one dominant action to stop the button buffet.
The contact path exists, but making it more obvious and easier to use can shorten the jump from interest to inquiry.
Only two proof items means the CTA is asking for trust before earning enough of it.
The good news: the page is crawlable, has canonical and schema in place, and the SEO score is relatively solid. The bad news: the experience is kneecapped by a 4.8 s LCP, a 16.1 s time to interactive, 520 ms of blocking time, and 443 KiB of unused JavaScript sitting there like luggage nobody claimed. On top of that, the title is polluted with repeated navigation text, there’s no H1, and the page is throwing 2 console errors plus 2 broken assets, so the browser isn’t exactly being treated with dignity.
Based on the category scores in this report, Conversion is the strongest area while Performance has the most room for improvement.
SavageAudit evaluated the public website at https://shirelyon.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on May 29, 2026.
Compare this result with other public SavageAudit reports that received a similar overall website score.