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flexa.nl Website Audit Report
flexa.nl scored 67 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“A paint brand offering infinite color choices while freezing every customer mid-brushstroke.”
This flagship paint destination greets DIY renovators with the digital equivalent of wet paint and locked doors. Instead of inspiring a fresh coat of living room walls, it leaves shoppers staring at a loading spinner.
https://www.flexa.nl/
TECHNICAL SUMMARY
The site suffers from a punishing 13.7 s LCP and 14.5 s TTI, dragged down by 1.6 s of bootup time and multiple New Relic client-side errors. Prioritizing asset compression and JS cleanup is vital to recover conversion intent before shoppers abandon their cart entirely.
Where It Burns
6 categoriesWebsite Audit Findings for flexa.nl
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5301 PERFORMANCEPerformance Score 558502 SEOSEO Score 928003 DESIGNTotal Headings 36104 COPYWord Count 119Free05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
53
Performance Score55LCP13.7 sTTI14.5 sBootup Time1.6 s
- 🔥Your Largest Contentful Paint of 13.7 s gives DIYers plenty of time to drive to the hardware store and back.
💀
Space mission control would abort launch given your 14.5 s Time to Interactive.
- →Compress hero images and switch to WebP/AVIF format.LCP: 13.7 sImpact: highEffort: medium
Why this matters
An LCP of 13.7 s is destroying user patience before they even see a primer option.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
85
SEO Score92H1 Count0
- 🔥You have 0 H1 headings, meaning search crawlers have to guess whether you sell wall paint or industrial solvents.
💀
Your keyword targeting is dialed in, but missing an H1 is like mixing custom color without base pigment.
- →Add one H1 tag with your primary value proposition.H1 Count: 0Impact: highEffort: low
Why this matters
An H1 Count of 0 leaves search engines without a clear primary topic for the paint catalog.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
80
Total Headings3First HeadingH2
- 🔥Your heading structure skips straight to 3 total headings, all of which are H2 tags.
💀
A design layout with only 3 total headings leaves visitors wandering through an unlabelled paint warehouse.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 13Impact: mediumEffort: medium
Why this matters
The page has 13 image(s), which limits visual hierarchy and proof.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
61
Word Count119Sentence Count3
- 🔥You managed an ecommerce home page with only 119 words, proving brevity can be aggressively unhelpful.
💀
With only 119 words on the page, your copy gives shoppers zero narrative reason to buy.
- →Tighten the headline to state your value in one sentence.H1 Count: 0Impact: highEffort: low
Why this matters
An H1 Count of 0 means your core headline value proposition is entirely missing from the markup.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
FREE UNLOCKFull analysis locked
Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
FREE UNLOCKFull analysis locked
Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
flexa.nl Audit Summary
The site suffers from a punishing 13.7 s LCP and 14.5 s TTI, dragged down by 1.6 s of bootup time and multiple New Relic client-side errors. Prioritizing asset compression and JS cleanup is vital to recover conversion intent before shoppers abandon their cart entirely.
Based on the category scores in this report, SEO is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated flexa.nl
SavageAudit evaluated the public website at https://www.flexa.nl/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on October 8, 2026.
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