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rauwtribe.com Website Audit Report
rauwtribe.com scored 76 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Looks clean, then quietly forgets how to persuade.”
rauw is dressed like it knows exactly what it’s doing, then hands visitors a brochure written in lowercase panic. The site spends more time being aesthetically available than commercially useful.
https://rauwtribe.com/
TECHNICAL SUMMARY
The visual presentation is strong, but the execution is leaking intent: performance drags with a largest contentful paint of 7.5 s, interactivity at 19.4 s, and 404 KiB of unused JavaScript. SEO basics are half-done too, with no meta description, missing social images, and only 2 JSON-LD blocks; fix the hero payload and CTA clarity first, because right now the page looks presentable while making contact intent wait in line.
Where It Burns
6 categoriesWebsite Audit Findings for rauwtribe.com
SavageAudit identified 36 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5801 PERFORMANCELCP 7.5 s7802 SEOSEO Score 92/1009303 DESIGNImages 128504 COPYWord Count 3077305 UXJS Errors 18106 CONVERSIONCTA Count 5
01
PERFORMANCE AUDIT
58
LCP7.5 sInteractive19.4 sTBT450 msUnused JavaScript404 KiB
- 🔥Your LCP of 7.5 s is longer than a weather forecast and still somehow less predictable.
💀
The page shows up fashionably late, then spends the party refusing to become usable.
- →Compress hero images and switch them to WebP/AVIF.LCP: 7.5 sImpact: highEffort: medium
Why this matters
The 7.5 s LCP says the hero is dragging first meaningful paint into the slow lane, which hurts speed and early trust.
- →Defer non-critical JavaScript and reduce render-blocking resources.TBT: 450 msImpact: highEffort: medium
Why this matters
450 ms of blocking leaves the main thread busy babysitting scripts instead of letting users interact.
- →Enable CDN caching and serve static assets with long cache TTLs.FCP: 2.9 sImpact: mediumEffort: low
Why this matters
A 2.9 s FCP means the first paint is arriving late enough to make the homepage feel reluctant.
02
SEO AUDIT
78
SEO Score92/100Meta DescriptionmissingOpen Graph ImagemissingSchema Types2 blocks
- 🔥The meta description is missing, so search results get the silent-treatment instead of a pitch.
💀
Search engines can find rauw, but they’re not being given much to respect or display.
- →Write a 140-160 character meta description with your primary keyword.Meta description: missingImpact: highEffort: low
Why this matters
With no meta description, search snippets have to improvise instead of selling the page.
- →Add descriptive alt text to every meaningful image.Missing Alt: 6Impact: mediumEffort: medium
Why this matters
Six missing alt tags weaken accessibility and leave image context underexplained to search engines.
- →Add an og:image meta tag for a polished appearance when shared on social media.Open Graph Image: MissingImpact: mediumEffort: low
Why this matters
Without an OG image, social shares get a blank stare instead of a branded preview.
03
DESIGN AUDIT
93
Images12Font Families5Empty Headings1Missing Alt6
- 🔥12 images and 5 font families sounds less like a system and more like a committee.
💀
The design is attractive, but a few sloppy details are poking holes in the polish.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 12Impact: mediumEffort: medium
Why this matters
Twelve images can work, but the current structure still needs more visual support to feel fully deliberate.
- →Fix missing alt text to pass accessibility audits.Missing Alt: 6Impact: mediumEffort: medium
Why this matters
Six missing alt attributes create avoidable accessibility gaps across the page.
- →Test spacing and alignment across mobile and desktop breakpoints.Viewport: PresentImpact: lowEffort: medium
Why this matters
The viewport is present, but that only means the device can see the layout while the layout still needs proving.
04
COPY AUDIT
85
Word Count307Sentence Count26CTA Count5Titlerauw
- 🔥A title of just “rauw” is branding with the explanatory power of a parking ticket.
💀
The words are so brief they make the site feel like it’s asking for understanding before it’s earned any.
- →Tighten the headline to state your value in one sentence.H1 Count: 1Impact: mediumEffort: low
Why this matters
A single headline has to carry the value proposition, and right now it’s carrying almost nothing.
- →Break long paragraphs into skimmable bullets and shorter sentences.Avg Words/Sentence: 12Impact: lowEffort: medium
Why this matters
Twelve words per sentence is readable, but the page still needs more skimmable structure to explain itself faster.
- →Add a clear CTA - make the primary one stand out.CTA Count: 5Impact: mediumEffort: low
Why this matters
Five CTAs without a dominant primary one turns the page into a buffet where nothing is the main course.
05
UX AUDITUSER EXPERIENCE AUDIT
73
JS Errors1Broken Assets2Interactive19.4 sMissing Alt6
- 🔥One console error is enough to make the page feel like it is clearing its throat in public.
💀
Users get a clean first impression, then the site quietly starts dropping pieces and asking for patience.
- →Fix client-side JavaScript errors so interactions do not fail silently in production.JS Errors: 1Impact: highEffort: medium
Why this matters
One console error is still one too many when it can interrupt behavior and muddy reliability.
- →Repair failed asset URLs and deployment paths so scripts, images, and stylesheets load cleanly.Broken Assets: 2Impact: highEffort: medium
Why this matters
Two broken assets mean the page is shipping avoidable dead ends to users.
- →Reduce form fields (currently 6) to only the essentials.Form Fields: 6Impact: lowEffort: medium
Why this matters
Six fields can be a bit much for a contact path if the goal is getting people to actually submit.
06
CONVERSION AUDIT
81
CTA Count5Social Proof1Contact PathPresentInteractive19.4 s
- 🔥Five CTAs, and two of them just point to Facebook, which is a funny way to ask for a primary action.
💀
The site can be contacted, but it doesn’t exactly escort people toward the moment of commitment.
- →Add a primary CTA above the fold that matches your core offer.CTA Count: 5Impact: mediumEffort: low
Why this matters
Five scattered CTAs without one dominant action make the first screen less decisive than it should be.
- →Offer a low-friction contact option - form, chat, or visible email.Contact Path: PresentImpact: lowEffort: medium
Why this matters
The contact path exists, but making it easier to spot and use will reduce drop-off before users give up.
- →Include social proof or trust signals (testimonials, logos, stats) near the CTA.Social Proof: 1Impact: mediumEffort: low
Why this matters
With only one proof point, the CTA is asking for trust without enough evidence to back it up.
Audit overview
rauwtribe.com Audit Summary
The visual presentation is strong, but the execution is leaking intent: performance drags with a largest contentful paint of 7.5 s, interactivity at 19.4 s, and 404 KiB of unused JavaScript. SEO basics are half-done too, with no meta description, missing social images, and only 2 JSON-LD blocks; fix the hero payload and CTA clarity first, because right now the page looks presentable while making contact intent wait in line.
Based on the category scores in this report, Design is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated rauwtribe.com
SavageAudit evaluated the public website at https://rauwtribe.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on July 1, 2026.
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