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“Artisanal charcuterie meets digital starvation with zero buttons to buy the bacon.”
This boutique charcuterie shop serves up artisan pork products with a side order of missing checkout buttons.
https://fattoincasa.net.br/
TECHNICAL SUMMARY
The site suffers from a 6.0 s Largest Contentful Paint and 1 console error of fbq is not defined, dragging down revenue intent. The fix-first priority is adding an explicit purchasing flow because 0 CTAs currently block all transactions.
Where It Burns
6 categories6601 PERFORMANCELCP 6.0 s9602 SEOSEO Score 1008003 DESIGNFont Families 118004 COPYWord Count 981 wordsFree05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE
66
LCP6.0 sRender-blocking1,670 ms
- 🔥Your Largest Contentful Paint of 6.0 s is slower than the curing time of a dry-aged salami.
💀
Your page speed is so sluggish that customers will finish raising their own pigs before the hero image loads.
- →Compress hero images and switch to WebP/AVIF format.LCP: 6.0 sImpact: highEffort: medium
Why this matters
An LCP of 6.0 s means users are waiting far too long for your main visual elements to appear.
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02
SEO
96
SEO Score100H1 Count1
- 🔥Your robots.txt file is clean, but it can't save you from the fact that your search engine score of 100 is the only thing working on this domain.
💀
Your SEO is immaculate, which is deeply tragic since nobody can actually buy anything.
- →Add Organization or WebSite schema with sameAs links to your official LinkedIn, X, YouTube, GitHub, Crunchbase, or other canonical brand profiles.Entity Graph: MissingImpact: mediumEffort: medium
Why this matters
Missing entity graph connections leave search engines guessing about your official brand footprint.
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03
DESIGN
80
Font Families11Image Count6
- 🔥Your layout pulls in 11 distinct font families, making your typography look like a ransom note written by a typographer.
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Your font family count rivals the number of spices in a dry-rub.
- →Reduce font families from 11 to 2-3 for visual consistency.Font Families: 11Impact: mediumEffort: low
Why this matters
Loading 11 different font families hurts rendering performance and design cohesion.
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Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY
80
Word Count981 wordsSentence Count78 sentences
- 🔥Across 78 sentences and 981 words, you manage to describe every artisan pork cut except how someone can exchange money for them.
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Your word count is high, but your transactional vocabulary is completely missing.
- →Add a clear CTA - there are none right now.CTA Count: 0Impact: highEffort: low
Why this matters
A CTA count of 0 means your copy has zero navigational push toward conversion.
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Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX
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06
CONVERSION
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Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.