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glami.cz Website Audit Report
glami.cz scored 64 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, Copy, User Experience, and Conversion. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Polished storefront, chaotic back room, and the hallway is on fire.”
GLAMI.cz looks like it dressed for a premium fashion pitch and then tripped over its own consent banner. The brand promise is there, but the page keeps interrupting itself like a salesperson who won’t let you finish a sentence.
https://glami.cz/
TECHNICAL SUMMARY
The page has strong SEO fundamentals, but the experience is getting mugged by performance and UX debt. Lighthouse performance sits at 45/100, with LCP at 4.5 s, interactive at 14.6 s, total blocking time at 2,270 ms, and main-thread work at 11.2 s across 15 long tasks. On top of that, 12 console/page errors and 12 broken assets are throwing 429s and ChunkLoadErrors, while the cookie modal blocks the hero and the no-nav structure leaves browsing to improvise.
Where It Burns
6 categoriesWebsite Audit Findings for glami.cz
SavageAudit identified 42 visible findings and recommendations across 6 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5301 PERFORMANCEPerformance score 45/1009302 SEOSEO score 100/1007703 DESIGNFirst heading level H45804 COPYWord count 169,5522005 UXConsole/page errors 129506 CONVERSIONConversion score 95/100
01
PERFORMANCE AUDIT
53
Performance score45/100LCP4.5 sInteractive14.6 sTBT2,270 msMain-thread work11.2 s
- 🔥Your Lighthouse performance score is 45/100, which is less “fashion marketplace” and more “please wait, we’re thinking.”
💀
A sleek storefront powered by a very tired engine.
- →Defer non-critical JavaScript chunks and split the pageViews, ProductDetail, and voucher bundles so they only load when needed.
- →Inline critical CSS, then remove the 47 KiB of unused CSS and audit the 423 KiB of unused JavaScript with a bundle analyzer.
- →Lazy-load below-the-fold images and fix image sizing so the unsized-images audit stops pretending layout chaos is a feature.
02
SEO AUDIT
93
SEO score100/100Redirect count1Schema blocks2Twitter card coveragemissingCanonicalmatches final URL
- 🔥SEO at 93/100 is the site equivalent of getting straight A’s while the group project burns down elsewhere.
💀
Google gets the memo; social previews and richer context got ghosted.
- →Add Product, Breadcrumb, and if relevant Article schema to expand eligible rich-result surfaces.
- →Create complete Twitter meta tags: card, title, description, and image, all aligned with the page title and hero message.
- →If the www redirect is permanent, keep it server-side and ensure internal links point directly to the canonical URL to avoid extra hops.
03
DESIGN AUDIT
77
First heading levelH4Missing alt texts6Heading count36Font families2Image count1,946
- 🔥The visual system is clean, but the first heading level starts at H4, which is structure held together with vibes and a CSS file.
💀
Looks premium until the structure shows up late and underdressed.
- →Start the page with a true H1 and rebuild the heading order so sections descend logically from H1 to H2 to H3.
- →Add descriptive alt text to the 6 missing images, especially any product or category visuals that carry meaning.
- →Reduce hero visual competition by limiting the number of simultaneous product tiles above the fold and clarifying one primary focal point.
04
COPY AUDIT
58
Word count169,552Sentence count4,469Form count4Input count1,329Meta descriptionpresent
- 🔥The title says “Nejlepší nabídky a ceny,” the H1 says “Objev největší slevy roku,” and the OG title says “Milujeme módu” — three voices, one homepage, zero agreement.
💀
The messaging is prolific, but coherence is clearly on a lunch break.
- →Align the title, H1, and OG title around one clear value proposition for bargains, prices, and fashion discovery.
- →Cut the homepage copy to a focused hero message plus short supporting proof; the current 169,552 words need a ruthless edit.
- →Reduce form-driven copy and keep only the labels and microcopy needed to help users act, not read a small encyclopedia.
05
UX AUDITUSER EXPERIENCE AUDIT
20
Console/page errors12Broken assets12Navigation elementmissingAnimated elements70CLS0
- 🔥12 console/page errors and 12 broken assets mean the interface is not just awkward, it is literally missing pieces.
💀
Navigation, assets, and consent are all fighting the user at once.
- →Fix the 429 responses on the CSS and JS chunks first, because broken assets make every other UX improvement theoretical.
- →Make the cookie banner non-blocking on first paint, or defer it so the hero and primary browsing path stay visible.
- →Add a clear global nav structure and reduce animation density on the homepage to keep attention on browsing instead of motion.
06
CONVERSION AUDIT
95
Conversion score95/100CTA count12Privacy/data-request CTAs10Form count4Input count1,329
- 🔥Conversion gets a 95/100, which is hilarious because the page still makes users work like unpaid interns.
💀
The page wants action, then hands users a stack of forms and a privacy policy instead.
- →Replace privacy-heavy CTA labels with shopping actions like browse, filter, save, or compare, and keep legal links in the footer.
- →Shrink the number of visible inputs and move non-essential fields behind progressive disclosure so users can act before they audit your paperwork.
- →Add stronger social proof near the main CTA area, such as ratings, popularity cues, or usage stats, to reduce hesitation before browsing.
Audit overview
glami.cz Audit Summary
The page has strong SEO fundamentals, but the experience is getting mugged by performance and UX debt. Lighthouse performance sits at 45/100, with LCP at 4.5 s, interactive at 14.6 s, total blocking time at 2,270 ms, and main-thread work at 11.2 s across 15 long tasks. On top of that, 12 console/page errors and 12 broken assets are throwing 429s and ChunkLoadErrors, while the cookie modal blocks the hero and the no-nav structure leaves browsing to improvise.
Based on the category scores in this report, Conversion is the strongest area while User Experience has the most room for improvement.
How SavageAudit Evaluated glami.cz
SavageAudit evaluated the public website at https://glami.cz/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on April 1, 2026.
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