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kixdutyfree.jp Website Audit Report
kixdutyfree.jp scored 69 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“An airport duty-free storefront buried under sluggish load times and broken assets.”
Travelers rushing to catch a flight at Kansai International Airport will find their patience tested long before they ever browse a bottle of Japanese whisky or duty-free luxury cosmetics.
https://www.kixdutyfree.jp/
TECHNICAL SUMMARY
The site suffers from a brutal 9.7 s LCP and 191 KiB of unused JavaScript, while bleeding requests through a broken 404 stylesheet asset. Prioritize heavy hero asset compression and stylesheet repair to prevent high bounce rates among international buyers.
Where It Burns
6 categoriesWebsite Audit Findings for kixdutyfree.jp
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5301 PERFORMANCELCP 9.7 s7302 SEOTitle Length 98 characters6603 DESIGNImages 1256604 COPYWord Count 3456Free05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
53
LCP9.7 sSpeed Index9.4 sUnused JS191 KiB
- 🔥Your LCP of 9.7 s gives impatient travelers at Kansai International Airport plenty of time to regret visiting your digital duty-free shop.
💀
Your page speed is so sluggish that boarding gates close faster than your hero images render.
- →Compress hero images and switch to WebP/AVIF format.LCP: 9.7 sImpact: highEffort: medium
Why this matters
An LCP of 9.7 s leaves visitors staring at blank space instead of duty-free whisky.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
73
Title Length98 charactersOG Imagefalse
- 🔥Your title tag clocks in at 98 characters, rambling on longer than a pilot's pre-flight safety briefing.
💀
Your social sharing metadata is completely empty, ensuring your airport shop remains a well-kept secret online.
- →Shorten title tag to under 60 characters.Title Length: 98 charactersImpact: mediumEffort: low
Why this matters
A 98-character title tag gets rudely truncated by search engines.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
66
Images125Heading Skipsh2->h4
- 🔥Spanning 125 images across the catalog without enforcing proper text alternatives leaves your accessibility standard lagging behind.
💀
Your heading hierarchy skips levels like a traveler dodging security queues.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 125Impact: mediumEffort: medium
Why this matters
Managing 125 images requires disciplined layout support to keep the page visually anchored.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
66
Word Count3456Avg Words/Sentence49
- 🔥A sprawling 3,456-word count spread across just 71 sentences forces readers into agonizing 48.6-word average sentence lengths.
💀
Your sentences are so long that readers will board their flights before reaching the period.
- →Break long paragraphs into skimmable bullets and shorter sentences.Avg Words/Sentence: 49Impact: mediumEffort: medium
Why this matters
An average of 49 words per sentence overwhelms international shoppers looking for quick duty-free details.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
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Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
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Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
kixdutyfree.jp Audit Summary
The site suffers from a brutal 9.7 s LCP and 191 KiB of unused JavaScript, while bleeding requests through a broken 404 stylesheet asset. Prioritize heavy hero asset compression and stylesheet repair to prevent high bounce rates among international buyers.
Based on the category scores in this report, SEO is the strongest area while Performance has the most room for improvement.
How SavageAudit Evaluated kixdutyfree.jp
SavageAudit evaluated the public website at https://www.kixdutyfree.jp/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on September 15, 2026.
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