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amazon.com Website Audit Report
amazon.com scored 63 out of 100 in this SavageAudit website audit covering Performance, SEO, Design, and Copy. The report uses captured website evidence to explain what is working, what is limiting the experience, and which improvements deserve attention first.
“Massive retail empire hiding structural technical neglect behind a wall of global navigation.”
This marketplace treats foundational web standards like optional holiday accessories, relying purely on brand gravity to keep millions of shoppers hooked. A mountain of imagery and missing metadata threatens to turn smooth retail therapy into an endurance test.
https://amazon.com/
TECHNICAL SUMMARY
The performance score is sitting at 52 out of 100 alongside a PageSpeed API 500 error, dragging down conversion readiness. Fixing the missing H1 tag and tackling the 239 loaded images are top priorities to restore proper search discoverability and speed.
Where It Burns
6 categoriesWebsite Audit Findings for amazon.com
SavageAudit identified 12 visible findings and recommendations across 4 audit categories. Each section below combines the category score with observed evidence and prioritized fixes.
5201 PERFORMANCEPerformance Score 52/1003302 SEOSEO Score 33/1004703 DESIGNDesign Score 47/1007504 COPYCopy Score 75/100Free05 UXSign in to viewFree06 CONVERSIONSign in to view
01
PERFORMANCE AUDIT
52
Performance Score52/100Images Loaded239PageSpeed StatusAPI 500
- 🔥Your performance score of 52 out of 100 means the server is struggling harder than a warehouse robot during holiday rush.
💀
Two hundred thirty-nine images and a failing performance score make speed an afterthought.
- →Compress hero images and switch to WebP/AVIF format.LCP: UnknownImpact: highEffort: medium
Why this matters
LCP data is unknown due to API errors, but handling 239 images requires strict asset compression.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for PERFORMANCE. The stopwatch has receipts we have not opened yet.
02
SEO AUDIT
33
SEO Score33/100H1 Count0Schema Count0
- 🔥You have zero H1 headings found on the page, leaving search engine crawlers guessing what your main store category actually is.
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Zero H1 tags and zero structured data leave search engines completely blind in the aisles.
- →Add one H1 tag with your primary value proposition.H1 Count: 0Impact: highEffort: low
Why this matters
The page currently has 0 H1 headings found on the page, failing basic semantic hierarchy.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for SEO. Search engines noticed more than this first punchline.
03
DESIGN AUDIT
47
Design Score47/100Font Families5Heading Skipsh2->h5
- 🔥Your heading level skips detected, specifically h2->h5, show a layout hierarchy built with a trampoline.
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Skipped heading levels and five font families create a typographic circus.
- →Add supporting imagery so the layout feels intentional, not empty.Images: 239Impact: mediumEffort: medium
Why this matters
Despite having 239 images, structural layout hierarchy skips from h2 straight to h5.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for DESIGN. The visual hierarchy argument gets louder deeper down.
04
COPY AUDIT
75
Copy Score75/100Word Count745Social Proof2
- 🔥Your word count of 745 words across 22 sentences results in sentences averaging nearly 34 words each.
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Run-on sentences and minimal social proof make the copy feel like legal disclaimers.
- →Tighten the headline to state your value in one sentence.H1 Count: 0Impact: highEffort: low
Why this matters
An H1 Count of 0 forces copy to rely on meta tags rather than clear on-page headings.
LIMITED DEPTH
Create free accountSign up free to unlock all hidden roast lines, key metrics, and prioritized fixes for COPY. Messaging slippage gets sharper past the first line.
05
UX AUDITUSER EXPERIENCE AUDIT
FREE UNLOCKFull analysis locked
Users shouldn't have to fight your interface to convert. Create a free account to open the UX failure map.
06
CONVERSION AUDIT
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Traffic arrived. Confidence left before checkout. Create a free account to see what's killing your conversions.
Audit overview
amazon.com Audit Summary
The performance score is sitting at 52 out of 100 alongside a PageSpeed API 500 error, dragging down conversion readiness. Fixing the missing H1 tag and tackling the 239 loaded images are top priorities to restore proper search discoverability and speed.
Based on the category scores in this report, Copy is the strongest area while SEO has the most room for improvement.
How SavageAudit Evaluated amazon.com
SavageAudit evaluated the public website at https://amazon.com/ across performance, technical SEO, design, copy, user experience, and conversion signals. Scores and recommendations reflect the website evidence available when this audit was generated on August 18, 2026.
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